# Aromatic Azure Blue Tansy is the latest super-ingredient skincare fans are seeking out. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 25, 2018, updated Aug 11, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/aromatic-azure ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Aromatic Azure trend? **Aromatic Azure:** Blue Tansy, a Moroccan chamomile, is an essential oil currently gaining attention as a skincare wonder ingredient based on its supreme anti-inflammatory benefits and positive affect on eczema and psoriasis. This shift demonstrates the resonant power of natural ingredients used for resolving common issues such as inflammation, and the fast proliferation of such an ingredient upon proven success. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 6, 2017 to Feb 9, 2018 - Published: Jul 25, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Aromatic Azure trend ### Natural Anti-Inflammatory Ingredients Blue Tansy's anti-inflammatory benefits highlight a trend towards the use of natural ingredients to resolve common issues such as inflammation. ### Crystal-Infused Products Shiva Rose's Blue Crystal Eye Cream shows the increasing trend of combining powerful natural ingredients like Blue Tansy with healing crystals. ### Minimal Ingredients Personal Care Products Primally Pure's Blue Tansy Beauty Cream demonstrates the growing trend of using personal care products with limited natural ingredients. ## What the Aromatic Azure trend means for industry ### For Skincare Industry Blue Tansy's anti-inflammatory properties have disrupted the industry due to its prominent role as a natural anti-inflammatory ingredient. ### For Alternative Healing Modalities The combination of Blue Tansy and healing crystals in Shiva Rose's Blue Crystal Eye Cream represents the increasing trend of alternative healing modalities. ### For Clean Beauty Industry Primally Pure's Blue Tansy Beauty Cream showcases the growing trend of minimal ingredient personal care products in the clean beauty industry. ## Workshop question What new of-the-moment ingredients can lend itself to the development of a new product offering that leverages newly celebrated knowledge around natural solutions? ## Trend signals for Aromatic Azure Trend score 3.2 out of 10, from popularity 50%, activity 40%, freshness 8%. - Popularity: 50% - Activity: 40% - Freshness: 8% ## Examples of the Aromatic Azure trend 6 featured examples from Jun 6, 2017 to Feb 9, 2018. - [Anti-Inflammatory Beauty Balms](https://www.trendhunter.com/trends/the-blue-cocoon): The Blue Cocoon from May Lindstrom Boasts Blue Tansy (Category: Fashion) Implication: The beauty and cosmetics industry can capitalize on the trend of anti-inflammatory beauty balms by offering innovative skincare products that cater to consumers seeking soothing a… - [Anti-Inflammatory Beauty Creams](https://www.trendhunter.com/trends/blue-tansy-beauty-cream): Primally Pure's 'Blue Tansy Beauty Cream' Soothes Irritated Skin (Category: Fashion) Implication: Primally Pure's naturally sourced, preservative-free beauty products could disrupt the personal care industry by providing consumers with a clean alternative to traditional skin c… - [Dark Retinol Serums](https://www.trendhunter.com/trends/luna-sleeping-night-oil): The Luna Sleeping Night Oil Fights Signs of Aging (Category: Marketing) Implication: There is an opportunity for new entrants or established brands to develop specialized, anti-aging skincare lines with ingredients like dark retinol serums and essential oils. - [Papaya-Based Resurfacing Masks](https://www.trendhunter.com/trends/blue-tansy): This Face Mask is Suited for Individuals with Congested Skin (Category: Fashion) Implication: The skincare industry can capitalize on the trend of natural skincare products by developing innovative formulations that combine effective ingredients like papaya and pineapple. - [Crystal-Infused Eye Creams](https://www.trendhunter.com/trends/crystal-eye-cream): Shiva Rose's 'Blue Crystal Eye Cream' Features Blue Tansy and Azurite (Category: Fashion) Implication: Beauty and skincare companies have an opportunity to integrate alternative healing modalities and organic ingredients into their product lines. - [Soothing Topical Creams](https://www.trendhunter.com/trends/topical-cream): Deep Blue Rub is a Topical Cream Enriched with Essential Oils (Category: Lifestyle) Implication: The health and wellness industry can explore the potential of using essential oils in various products, including topical creams and skincare. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)