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# Architectural Juxtaposition
Architects are designing a reimagined community hub.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 2, 2015 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/architectural-juxtaposition

## Key Figures

- Trend score: 4.2/10
- Evidence articles: 5

## What is the Architectural Juxtaposition trend?

**Architectural Juxtaposition:** As urban planners and governments begin to rethink public spaces, architects and designers are challenging convention by creating dynamic mixed-use structures. In combining otherwise unrelated community facilities into a single dynamic structure, organizations can create space-saving civic solutions while investing in urban placemaking.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Apr 24, 2014 to May 13, 2015
- Published: Jun 2, 2015
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Alpha, Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Themes within the Architectural Juxtaposition trend

### Mixed-Use Structures

Architects and designers are challenging convention by creating dynamic mixed-use structures that combine unrelated community facilities into a single, space-saving civic solution and investment in urban placemaking.

### Green Spaces in Urban Centers

Designers are adding green spaces to urban centers with unique and refreshing designs, offering a much-needed refuge for people in densely populated areas.

### Interactive Conceptual Content

Experience-focused museums are including interactive conceptual content that offer a hands-on cultural learning experience and bring in new audiences.

## What the Architectural Juxtaposition trend means for industry

### For Architecture and Urban Planning

Adopting new sustainable and creative design solutions for public spaces and community facilities that go beyond traditional approaches is a disruptive innovation opportunity.

### For Tourism and Hospitality

Creating unique and refreshing urban spaces with green areas, including parks, airports or mixed-use structures, could be a competitive advantage to attract and retain customers.

### For Education and Cultural Centers

Integrating interactive conceptual content and innovative architectural designs that provide an engaging experience for visitors and students is a disrupting innovation opportunity.

## Workshop question

What role does community have in your branding and how can you foster that?

## Trend signals for Architectural Juxtaposition

Trend score 4.2 out of 10, from popularity 57%, activity 62%, freshness 8%.

- Popularity: 57%
- Activity: 62%
- Freshness: 8%

## Examples of the Architectural Juxtaposition trend

5 featured examples from Apr 24, 2014 to May 13, 2015.

- [Subterranean School Facilities](https://www.trendhunter.com/trends/school-facilities): BIG Has Designed an Art Building Underneath This School Field (Category: Art & Design)
  Implication: The education industry can benefit from the use of subterranean facilities, multiuse spaces, and campus integration to provide students with unique learning environments that enha…
- [Urban Park Airports](https://www.trendhunter.com/trends/singapore-changi-airport): The Singapore Changi Airport to Offer Greenery and Fresh Air for Travelers (Category: Eco)
  Implication: As airports compete to offer unique experiences for travelers beyond the traditional form of transportation, there is an opportunity for innovative infrastructure development to c…
- [Community Enrichment Projects](https://www.trendhunter.com/trends/recycling-center-by-big): This Danish Recycling Center by BIG is a Local Asset (Category: Eco)
  Implication: The architecture and urban planning industry can leverage the trend of community enrichment projects to create innovative designs that prioritize the well-being of residents and i…
- [Experience-Focused Museums](https://www.trendhunter.com/trends/moesgaard-museum): The Moesgaard Museum in Aarhus Incorporates Nature and Design (Category: Art & Design)
  Implication: Disruptive Innovation Opportunity: Introduce experience-focused concepts and interactive exhibits to modernize the museum industry and attract new visitors.
- [Desert-Resembling Canopies](https://www.trendhunter.com/trends/al-fayah-park): Thomas Heatherwick Creates the Al Fayah Park in Abu Dhabi (Category: Eco)
  Implication: Architects have an opportunity to create unique and harmonious designs that blend with the natural environment, incorporating elements inspired by desert landscapes.

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
