# Arborial Eco Innovative initiatives to save trees and restore forests. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/arborial-preserveco-innovative-initiatives-to-save-trees-and-restore-forest ## Key Figures - Trend score: 3.1/10 - Evidence articles: 10 ## What is the Arborial Eco trend? **Arborial Eco:** Instead of just reducing the creation of new pollution and cleaning up litter, the eco-conscious are engaging in initiatives to counter their carbon outputs. One of the most common, and most accessible, methods is planting trees. There are hundreds of ways to do this, many without even leaving your desk. ## At a Glance - Evidence: 10 featured examples - Articles from: Mar 7 to May 29, 2008 - Published: Sep 21, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Arborial Eco trend ### Eco-conscious consumerism More people are engaging in initiatives to counter their carbon outputs by planting trees through projects like One Million Trees Art Project and Buy a Tree, Watch it Grow on Google Earth. ### Green activism Environmental activism through creative campaigns and protests is becoming more prevalent, like Greenpeace's Kleercut Kleenex Parody and the UAE government's Nothing Left To Weep For Campaign. ### Eco-friendly products Innovative eco-friendly products are being developed, like Green Johnny From The Amazon condoms and Amazonas tables made of 100% recyclable steel, while established brands like Missoni are using green imagery to promote their products. ## What the Arborial Eco trend means for industry ### For Environment & Sustainability Businesses in this industry can explore opportunities for eco-conscious consumerism and green activism initiatives, as well as developing eco-friendly products. ### For Art & Design Artists and designers can use their creativity to support environmental causes, such as One Million Trees Art Project and the 360° BULGARIA photography exhibition. ### For Health & Wellness The development of eco-friendly products like Green Johnny From The Amazon condoms supports the health of individuals and the environment. ## Trend signals for Arborial Eco Trend score 3.1 out of 10, from popularity 40%, activity 46%, freshness 8%. - Popularity: 40% - Activity: 46% - Freshness: 8% ## Examples of the Arborial Eco trend 10 featured examples from Mar 7 to May 29, 2008. - [Tees for Trees](https://www.trendhunter.com/trends/carlos-miele-rainforest-foundation): Carlos Miele for the Rainforest Foundation (Category: Eco) Implication: Disruptive innovation opportunity: Incorporating sustainability and charitable initiatives into mainstream fashion brands, appealing to conscious consumers and driving positive ch… - [Activism Through Aerial Photography](https://www.trendhunter.com/trends/stunning-aerial-photography-as-environmental-activism): 360° BULGARIA (Category: Eco) Implication: Innovative aerial and immersive photography practices for environmental and social activism purposes. - [Tree Hugger Chic](https://www.trendhunter.com/trends/tree-hugger-missoni): Missoni Campaign (Category: Eco) Implication: Disruptive innovation opportunity: Revolutionize the fashion industry by incorporating more sustainable and environmentally friendly practices in the production and distribution o… - [Eco-friendly Condoms](https://www.trendhunter.com/trends/green-johnny-eco-friendly-condom-from-the-amazon): Green Johnny From The Amazon (Category: Naughty) Implication: The production and distribution of eco-friendly condoms presents an opportunity for healthcare companies to embrace sustainability in their product offerings. - [Free Digital Newspapers](https://www.trendhunter.com/trends/pressdisplay): Earth Day Initiative Saves Trees (Category: Eco) Implication: The digital news landscape presents opportunities for media houses to offer paid and personalized content to users, rather than relying on advertisements or subscription revenue. - [Green Guerrilla Ads](https://www.trendhunter.com/trends/earth-day-tissue): Nothing Left To Weep For Campaign (Category: Eco) Implication: Incorporating environmentally conscious and creative elements into advertising campaigns can help brands connect with consumers and stand out in a crowded market. - [Eco Protest Through Spoofs](https://www.trendhunter.com/trends/greenpeace-kleercut-kleenex): Greenpeace Kleercut Kleenex Parody (Category: Eco) Implication: Disruptive innovation opportunity: Create new advertising strategies that leverage emotional investment and advocate for social and environmental causes. - [Green Rainforest Tables](https://www.trendhunter.com/trends/amazonas): Amazonas (Category: Eco) Implication: Opportunity to develop and produce eco-friendly furniture using recyclable materials. - [Buy a Tree, Watch it Grow on Google Earth](https://www.trendhunter.com/trends/wwf-google-earth-mybabytreeorg): MyBabyTree.org (Category: Eco) Implication: Disruptive innovation opportunity: Develop technology solutions that streamline the donation process and improve transparency in the charity and non-profit sector. - [One Million Trees Art Project](https://www.trendhunter.com/trends/its-ok): Its OK (Category: Eco) Implication: The industry of creating and selling art to consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)