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# Arabian Allure
Aesthetics from the Middle East influence fashion design.

By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 27, 2012 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/arabian-allure

## Key Figures

- Trend score: 5.2/10
- Evidence articles: 7

## What is the Arabian Allure trend?

**Arabian Allure:** Fashion consumers have always been drawn to the exotic, and the Middle East is one of the places where designers have been looking for inspiration. These designers are taking cues from Middle Eastern traditional dress, such as harem pants, turbans and caftans, which meet the needs of fashion mavens who want comfortable yet stylish apparel that also borders on exotic and eccentric.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Dec 14, 2010 to Oct 3, 2011
- Published: Mar 27, 2012
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Themes within the Arabian Allure trend

### Middle Eastern Fashion Influence

Fashion designers are taking cues from Middle Eastern traditional dress, such as harem pants, turbans and caftans, which offer an opportunity for comfortable yet stylish apparel that borders on exotic and eccentric.

### Extravagant Color and Headwear

Bright, colorful looks and headwear are becoming increasingly popular in fashion spreads and editorials, offering daring options to forward-thinking consumers.

### Luxurious Over-The-Top Products

Summer continues to be the time to spend and indulge for many consumers who have saved their earnings over the cooler months, thereby allowing companies to showcase more luxurious products that are over-the-top.

## What the Arabian Allure trend means for industry

### For Fashion

These trends highlight new fashion trends and opportunities for designers to push boundaries and offer unique, exciting products to consumers.

### For Editorial Photography

These trends are reflected in fashion editorials and photoshoots, indicating an opportunity for photographers to create innovative, bold, and eye-catching images.

### For Luxury Brands

With consumers willing to spend big this summer, luxury brands can capitalize on the trend of opulence by showcasing over-the-top products that offer a unique and indulgent experience for consumers.

## Trend signals for Arabian Allure

Trend score 5.2 out of 10, from popularity 64%, activity 83%, freshness 8%.

- Popularity: 64%
- Activity: 83%
- Freshness: 8%

## Examples of the Arabian Allure trend

7 featured examples from Dec 14, 2010 to Oct 3, 2011.

- [Alluring Arabian Lookbooks](https://www.trendhunter.com/trends/maryna-linchuk-in-hurrem-sultan): The Extravagant and Exotic Maryna Linchuk in 'Hurrem Sultan 2010' (Category: Fashion)
  Implication: Designers can take inspiration from Arab fashion and global trends to create luxury fashion collections.
- [Exotic Turban Photography](https://www.trendhunter.com/trends/qvest-magazine-44): Andrea D'Aquino's QVEST Magazine #44 Series is Sizzling Hot (Category: Fashion)
  Implication: The turban fashion trend opens up opportunities for clothing, accessory, and headwear brands to incorporate turban styles into their collections and cater to the growing demand.
- [Overly Adorned Editorials](https://www.trendhunter.com/trends/alexander-fedorov-s-hot-stones): Alexander Fedorov's 'Hot Stones' Pairs Fruits, Females & Fashion (Category: Fashion)
  Implication: The photography industry focusing on capturing luxurious and visually captivating editorials.
- [Posh Persian Lookbooks](https://www.trendhunter.com/trends/somedays-lovin-aw11): The Somedays Lovin AW11 Collection is Very Bohemian (Category: Fashion)
  Implication: The fashion industry can implement the AW11 collection's extravagant patterns, embroidered details and eclectic yet elegant fashion lines in their upcoming collections.
- [Overtly Orange Pairings](https://www.trendhunter.com/trends/how-to-spend-it-lady-marmalade): The How to Spend It ‘Lady Marmalade' Shoot Favors Orange (Category: Fashion)
  Implication: Fashion designers can capitalize on the trend of citrus-colored fashion, creating collections that feature bold, vibrant colors like orange.
- [Technicolor Turbans](https://www.trendhunter.com/trends/elle-japan-march-2011): True Colors in Elle Japan March 2011 Features Vibrant Headwear (Category: Fashion)
  Implication: Industry that can benefit from the rising demand for vibrant headwear as a statement accessory.
- [Dreamlike Monotone Shoots](https://www.trendhunter.com/trends/reverie-by-shavonne-wong): Reverie by Shavonne Wong is Stylishly Subdued (Category: Pop Culture)
  Implication: Disruptive innovation opportunity for fashion photographers to experiment with unconventional and subdued styles like the Reverie shoot.

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