# AR Vehicle Automakers are equipping car dashboard with augmented reality displays for safety. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jan 20, 2023 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ar-vehicle ## Key Figures - Trend score: 5.5/10 - Evidence articles: 5 ## What is the AR Vehicle trend? **AR Vehicle:** Automakers are partnering with software companies to add conceptual augmented reality features to windshields. These offer key information to the driver without taking their eyes off the road. The overlays showcase data such as current speed, remaining fuel, and route navigation assistance. ## The consumer insight behind the AR Vehicle trend Automotive customers seek vehicles with value-adds for safety, convenience, and efficiency. Many smart vehicle features require interacting with the infotainment panel, which is inconvenient and potentially unsafe as these systems take drivers' eyes off the road. These drivers often prefer smart assistants from their mobile phones because these do not detract from their focus on road safety. Automakers are looking to improve road safety with more comprehensive hands-free services. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 2, 2022 to Mar 8, 2024 - Published: Jan 20, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the AR Vehicle trend ### AR Vehicle Displays Automakers are equipping car dashboard with augmented reality displays to improve road safety and provide real-time information for drivers, creating the opportunity for further development of interactive vehicle displays. ### Smart Drive Systems In-vehicle infotainment systems are integrating voice assistants to allow hands-free interaction, creating opportunities for personalized and comprehensive smart assistants to provide a safe, intuitive, and convenient driving experience. ### Metaverse-Ready Road Vehicles The rise of Metaverse experience in automotive products create opportunities for immersive and gamified experiences for long journeys, and can be used for interactive ad space and brand engagement. ## What the AR Vehicle trend means for industry ### For Automotive Automakers can integrate AR technology to improve safety and in-car experiences, along with voice assistants and Metaverse engagement opportunities. ### For Software Development Innovation in the growing AR technology and voice assistant industry is critical in developing interactive and personalized driving experiences. ### For Marketing The booming automotive industry along with the rising Metaverse and AR technology provide many opportunities for marketing campaigns to engage with customers in innovative ways. ## Workshop question What augmented reality features could improve your product or industry? ## Trend signals for AR Vehicle Trend score 5.5 out of 10, from popularity 73%, activity 69%, freshness 22%. - Popularity: 73% - Activity: 69% - Freshness: 22% ## Examples of the AR Vehicle trend 5 featured examples from Mar 2, 2022 to Mar 8, 2024. - [Immersive AR Automotive HUDs](https://www.trendhunter.com/trends/harman-ready-vision-augmented-reality): The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023 (Category: Tech) Implication: AR HUD technology is disrupting the automotive industry by providing drivers with a safer and more intuitive way to interact with their vehicles, as well as enhancing the capabili… - [Metaverse-Ready Road Vehicles](https://www.trendhunter.com/trends/holograktor): The Holograktor Has an AR Display and a Remote Control System (Category: Autos) Implication: The automotive industry can explore and develop the integration of augmented reality and remote control technologies into their vehicles. - [Tech Brand Vehicle Features](https://www.trendhunter.com/trends/afeela-car): Sony and Honda's Collaborative 'Afeela' Car Boasts Entertainment Tech (Category: Autos) Implication: The automotive industry is exploring new horizons by integrating advanced entertainment technologies and personalized mobility features into vehicle designs. - [AR Vehicle Displays](https://www.trendhunter.com/trends/augmented-reality-windshield): The Kia EV6 Features a Smart Augmented Reality Winshield for Navigation (Category: Autos) Implication: The automotive industry can benefit from incorporating augmented reality displays and real-time data to improve the driving experience and road safety. - [Smart Drive Systems](https://www.trendhunter.com/trends/skipgen): Panasonic Automotive Updated its SkipGen Drive System with Assistants (Category: Autos) Implication: Opportunity for car manufacturers to integrate smart assistants in their in-vehicle infotainment system for seamless voice access. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Autos - [Vintage Motoring Rally Events](https://www.trendhunter.com/trends/dolomites-classic-run) - [Flagship Electric SUV Models](https://www.trendhunter.com/trends/BYD-Sealion) - [Integrated Robotaxi Networks](https://www.trendhunter.com/trends/Integrated-Robotaxi-Networks) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Autos](https://www.trendhunter.com/autos)