# AR Holiday Brands leverage augmented reality when advertising around the holidays. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published May 13, 2021 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/ar-holiday ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the AR Holiday trend? **AR Holiday:** Brands are leveraging augmented reality technology to reach consumers at home for the holidays. These initiatives include product testing, demonstrations, and mixed reality portals to interact and engage with consumers. ## The consumer insight behind the AR Holiday trend Consumers crave memorable experiences and connections with loved ones around the holidays. In light of the COVID-19 pandemic, these opportunities have shifted online, and many are looking to foster memories in a more tangible setting. As a result, they will flock to brands that offer engaging and personalized experiences in a safe, interactive manner. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 3, 2019 to Nov 29, 2021 - Published: May 13, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the AR Holiday trend ### Augmented Reality Advertising Brands are leveraging augmented reality technology to reach consumers and offer engaging and personalized experiences in a safe, interactive manner. ### Festive Augmented Reality Experiences AR is being used to create immersive and personalized festive experiences that connect consumers with loved ones and share positive vibes during the holiday season. ### Mixed-Reality Experiences Retailers are using mixed-reality experiences to enhance their online strategies and offer consumers a unique and interactive way to engage with their brands. ## What the AR Holiday trend means for industry ### For Marketing and Advertising Businesses can explore AR technology to create immersive and memorable advertising campaigns that offer personalized and interactive experiences. ### For Retail Retailers can use mixed-reality experiences to enhance their online strategies and provide consumers with a unique and interactive shopping experience. ### For Entertainment AR technology can be used by entertainment companies to offer consumers personalized and immersive experiences, such as virtual holiday markets and interactive displays. ## Workshop question How can your brand interact and engage with consumers through technology? ## Trend signals for AR Holiday Trend score 4.0 out of 10, from popularity 60%, activity 49%, freshness 11%. - Popularity: 60% - Activity: 49% - Freshness: 11% ## Examples of the AR Holiday trend 6 featured examples from Dec 3, 2019 to Nov 29, 2021. - [Animated AR Catalogs](https://www.trendhunter.com/trends/ar-catalog): Oriflame's Catalog Cover Comes to Life with Festive Visuals & Music (Category: Marketing) Implication: Using augmented reality to improve the in-store and online shopping experience, drive sales and enhance customer loyalty. - [AR Lunar Celebration Experiences](https://www.trendhunter.com/trends/mobile-filters): Panda Express' Mobile Filters Explore Chinese New Year Traditions (Category: Marketing) Implication: Restaurants can explore using AR and mobile filters to enhance customer experiences and drive engagement. - [Mixed-Reality Holiday Markets](https://www.trendhunter.com/trends/snapchats-holiday-market): Snapchat's Holiday Market Features AR Experiences from Six Retailers (Category: Business) Implication: Retailers can use mixed reality technologies and AR-enabled marketing campaigns to create more engaging and immersive online shopping experiences that drive sales and customer loy… - [Festive Virtual Bottle Wrappers](https://www.trendhunter.com/trends/virtual-bottle-wrapper): PATRÓN Debuts Customizable AR Packing for a Personalized Gift (Category: Marketing) Implication: Disruptive innovation opportunity: Introduce augmented reality packaging and virtual gifting options in the alcohol and beverage industry. - [AR Crisps Canisters](https://www.trendhunter.com/trends/crisps-canister): The Good Crisp Company's Packaging Connects Kids to Santa (Category: Lifestyle) Implication: Incorporating augmented reality into food and beverage packaging adds a delightful and entertaining element to consumer products. - [AR Beer Campaigns](https://www.trendhunter.com/trends/cerveza-victoria): Cerveza Victoria's Interactive Packaging Celebrates Dia de Los Muertos (Category: Marketing) Implication: Opportunity for beverage brands to create interactive packaging or campaigns that engage consumers and promote their products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)