# AR Edu Branded educational experiences use augmented reality to enhance engagement. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 12, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/ar-edu ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the AR Edu trend? **AR Edu:** Brands are using augmented reality-powered educational platforms and features that help them better engage with customers. The use of AR in educating customers helps brands enhance the product/service experience for users. ## The consumer insight behind the AR Edu trend Consumers have grown accustomed to most of their branded experiences being online--whether that's on social media or while online shopping--and so they expect that brands become more creative in order to get and maintain their attention. Brands that are able to create experiences that are more innovative and playful are better able to resonate with the modern consumer. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 14, 2020 to Feb 9, 2021 - Published: May 12, 2021 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the AR Edu trend ### AR-Enhanced Experiences Brands are using augmented reality-powered educational platforms and features that help them enhance the product/service experience for users. ### Immersive Storytelling Brands are creating immersive experiences that leverage technology to offer entertainment and educational experiences to consumers. ### Gamification of Everyday Tasks Brands are adapting to new challenges and offering interactive and rewarding experiences to build healthy and lifelong habits for users. ## What the AR Edu trend means for industry ### For Retail By employing AR technology, brands can enhance the brick-and-mortar retail experience and regain customer engagement. ### For Wine Wineries, like Siduri, can create interactive and educational experiences for wine lovers to give them a chance to learn about the winery's history and story behind each bottle. ### For Education With the use of AR, educational experiences can be made more immersive and playful, enhancing the engagement and retention of knowledge for students. ## Workshop question How could your brand incorporate educational AR to better engage customers? ## Trend signals for AR Edu Trend score 5.4 out of 10, from popularity 82%, activity 69%, freshness 10%. - Popularity: 82% - Activity: 69% - Freshness: 10% ## Examples of the AR Edu trend 5 featured examples from Jan 14, 2020 to Feb 9, 2021. - [Immersive AR Wine Labels](https://www.trendhunter.com/trends/siduri-holographic-experience): The Siduri Holographic Experience Tells Stories About the Winery (Category: Lifestyle) Implication: Wineries can utilize holographic technology to enhance their branding and engage consumers through immersive experiences. - [AR Storybook Alphabet Apps](https://www.trendhunter.com/trends/dr-seusss-abc-an-amazing-ar-alphabet): The Dr Seuss's ABC - An Amazing AR Alphabet! App is Interactive (Category: Life-Stages) Implication: Disruptive innovation opportunity for educational institutions and edtech companies to harness the power of AR technology in teaching and learning. - [Kid-Friendly Coaching Toothbrushes](https://www.trendhunter.com/trends/hum-kids-by-colgate): hum kids by Colgate Uses AR to Support Lifelong Healthy Habits (Category: Lifestyle) Implication: Companies in the dental care industry can leverage technology and gamification to make brushing teeth an easy and enjoyable task for children and families. - [AR-Enhanced Bookstore Experiences](https://www.trendhunter.com/trends/bookstore-experience): Big Motive is Exploring How AR Can Be Deployed in Bookstores (Category: Business) Implication: The retail industry can leverage augmented reality to create innovative and engaging experiences in physical stores. - [Social Distancing AR Games](https://www.trendhunter.com/trends/usa-todays-ar-app): USA Today's AR App Offers Quizzes and Narrative-Based Games (Category: Tech) Implication: Potential for developers to create AR apps that offer engaging and educational experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)