# AR Autos Augmented reality impacts the automotive industry. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 19, 2017 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ar-autos ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the AR Autos trend? **AR Autos:** A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires. ## At a Glance - Evidence: 6 featured examples - Articles from: May 27, 2017 to Jun 27, 2019 - Published: Sep 19, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the AR Autos trend ### AR Integration The integration of augmented reality technology into the automotive industry sales process speaks to the desires of today's youth consumer, demonstrating the agility needed to accommodate fast-emerging, and faster transforming, consumer desires. ### AI-Powered Vehicle Maintenance The use of AI to monitor vehicle maintenance needs provides an opportunity for transportation industries to greatly reduce their $200 billion yearly maintenance costs. ### AR-Powered Vehicle Assistance The use of augmented reality technology to assist drivers with parking, car identification, and virtual owner’s manuals provides an opportunity for the automotive industry to deliver multisensory, interactive experiences that cater to the demands of today's consumers. ## What the AR Autos trend means for industry ### For Automotive Industry The automotive industry can use trends such as AI-powered vehicle maintenance, AR-Powered Vehicle Assistance, and AR Integration to deliver new automotive features and services, such as parking assistance and virtual owners manuals. ### For Transportation Industry The transportation industry can leverage artificial intelligence technology to reduce costs by predicting vehicle breakdowns and provide maintenance services before damage is done to the vehicle. ### For Augmented Reality Industry The Augmented Reality industry has an opportunity to partner with the automotive industry to integrate AR technology into the sales process to meet the needs of today's younger consumers. ## Workshop question Describe how Millennials feel about your brand in three words; what's a small tweak you could make to change those words to something more positive? ## Trend signals for AR Autos Trend score 3.5 out of 10, from popularity 60%, activity 38%, freshness 8%. - Popularity: 60% - Activity: 38% - Freshness: 8% ## Examples of the AR Autos trend 6 featured examples from May 27, 2017 to Jun 27, 2019. - [AR-Powered Parking Apps](https://www.trendhunter.com/trends/park-rangr): The 'Park Rangr' App Helps Drivers Avoid Parking Tickets (Category: Autos) Implication: The development of augmented reality parking apps presents an opportunity for the mobile application industry to innovate and create user-friendly solutions for drivers. - [Virtual Owner's Manuals](https://www.trendhunter.com/trends/hyundai-genesis-virtual-guide): The Hyundai Genesis Virtual Guide Has Moved Out of the Glovebox (Category: Autos) Implication: As seen with the Hyundai Genesis Virtual Guide, the automobile industry is innovating by replacing traditional printed owner's manuals with digital alternatives - [Car Recognition Apps](https://www.trendhunter.com/trends/car-recognition-app): Blippar’s Vehicle Recognition App Uses AI to Identify Car Makes and Models (Category: Autos) Implication: Car recognition apps can disrupt the automotive industry by enhancing car identification processes, aiding in inventory management, and enabling personalized car shopping experien… - [AI Vehicle Monitoring](https://www.trendhunter.com/trends/predictive-ai): Stratio's Predictive AI Anticipates Vehicle Breakdowns (Category: Autos) Implication: The transportation industry can adopt predictive AI to reduce costs on vehicle maintenance and improve operational efficiency. - [Smartphone Test Drives](https://www.trendhunter.com/trends/test-drive-vehicles): Jaguar Land Rover Now Lets Consumers Test Drive Vehicles Using a Phone (Category: Autos) Implication: The automotive industry can leverage smartphone technology and augmented reality to offer virtual test drives, improving customer engagement and reducing the need for physical dea… - [Reactionary AI Vehicles](https://www.trendhunter.com/trends/audi-aicon): The Audi Aicon Communicates with Passengers and Features Headlight 'Eyes' (Category: Autos) Implication: There is an opportunity for the automotive industry to invest in AI technology and autonomous vehicles like the Audi Aicon to keep up with technological advancements and changing… ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)