# Appvertising Apps increasingly used as a medium for selling products. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 31, 2011, updated Oct 3, 2011 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/appvertising-apps-increasingly-used-as-a-medium-for-selling-products ## Key Figures - Trend score: 2.8/10 - Evidence articles: 9 ## What is the Appvertising trend? **Appvertising:** A smartphone or tablet application can offer what a standard print ad or commercial cannot: interactivity. Because interactivity affects engagement and engagement augments sales, advertisers are turning to apps to promote their wares. According to reports from eMarketer, Ask.com and Harris Interactive, about 73.3 million Americans own smartphones and 69 percent of them have downloaded an app at least once; thus, “appvertising” is becoming steadily more important in the marketing game. ## At a Glance - Evidence: 9 featured examples - Articles from: Sep 8, 2010 to Jul 31, 2011 - Published: Jul 31, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Appvertising trend ### Interactive Advertising Advertisers are increasingly turning to apps to promote their wares and engage with customers, driving the trend of interactivity. ### Location-Based Offerings Apps with integrated location-based technologies are becoming more popular, offering users convenience and personalized offerings. ### Virtual Showrooms Virtual showrooms and product customization apps are gaining popularity, offering consumers an interactive and convenient buying experience. ## What the Appvertising trend means for industry ### For Mobile App Development Business professionals in mobile app development can benefit from the trends towards interactive advertising and location-based offerings to develop engaging and customer-focused apps. ### For Automotive Industry The trends towards virtual showrooms and remote car control could disrupt the automotive industry, creating opportunities for companies incorporating these features into future designs. ### For Retail Industry Location-based offerings and interactive advertising have the potential to revolutionize the retail industry, offering personalized promotions and enhanced customer engagement. ## Trend signals for Appvertising Trend score 2.8 out of 10, from popularity 45%, activity 31%, freshness 8%. - Popularity: 45% - Activity: 31% - Freshness: 8% ## Examples of the Appvertising trend 9 featured examples from Sep 8, 2010 to Jul 31, 2011. - [Drink-Buying Apps](https://www.trendhunter.com/trends/tgifridays-buy-a-beer): The TGIFriday's Buy a Beer Campaign Allows You to Buy Rounds for Your Friends (Category: Lifestyle) Implication: The TGIFriday's Buy a Beer campaign presents a disruptive innovation opportunity for the hospitality industry to enhance customer engagement and drive sales through interactive ma… - [Apprehensive Auto Apps](https://www.trendhunter.com/trends/my-bmw-remote-app): Command Your Car wth the 'My BMW Remote' App (Category: Autos) Implication: The automotive technology industry has the potential to capitalize on the trend of smartphone-integrated and connected vehicles, creating more advanced and convenient products. - [Girlfriend Multiplication Apps](https://www.trendhunter.com/trends/axe): This Clever Axe Campaign Makes You Look Like a Player on Facebook (Category: Marketing) Implication: Opportunity for personal care product companies to create unique and entertaining marketing campaigns. - [Alcohol Advertising Apps (UPDATE)](https://www.trendhunter.com/trends/stella-artois-ice-lounge-app): The Stella Artois Ice Lounge App is Interactive and Yummy (Category: Marketing) Implication: The Stella Artois Ice Lounge App exemplifies the potential for alcohol brands to utilize innovative marketing techniques to engage consumers. - [Economy Car Apps](https://www.trendhunter.com/trends/ford-fiesta-ipad-app): The Ford Fiesta iPad App is a Virtual Salesman (Category: Autos) Implication: The automotive industry can leverage virtual showroom apps like the Ford Fiesta iPad app to revolutionize the car buying experience by providing customers with in-depth informatio… - [Mileage Tracking Apps](https://www.trendhunter.com/trends/nike-gps-app): The Nike+ GPS App Tracks Challenges You to Run Farther and Longer (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce advanced fitness technology that uses machine learning and AI algorithms to analyze runner's performance and provide real-time feedbac… - [Showroom Auto Apps](https://www.trendhunter.com/trends/volkswagen-virtual-golf-cabriolet): The Volkswagen Virtual Golf Cabriolet Promotes Interactive Displays (Category: Autos) Implication: The automotive industry can embrace virtual showroom experiences to showcase their vehicles, attract tech-savvy consumers, and stay competitive in the market. - [Promotional Credit Card Apps](https://www.trendhunter.com/trends/visa-iphone-app): The Visa iPhone App Provides Exclusive Offerings to Smartphone Users (Category: Marketing) Implication: Credit card companies can leverage promotional credit card apps to provide exclusive offerings and personalized deals to their customers, increasing customer loyalty and spending. - [Luxury Car Designer Apps](https://www.trendhunter.com/trends/rolls-royce-phantom-app): The Rolls-Royce Phantom App Lets You Design Your Own Opulent Whip (Category: Autos) Implication: The automotive industry can benefit from the use of luxury car designer apps to connect with customers and offer a personalized buying experience. ## Recent trend clusters - 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