# Approachable Beauty Complex beauty procedures are being made more affordable and accessible. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Mar 18, 2024 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/approachable-beauty ## Key Figures - Trend score: 5.8/10 - Evidence articles: 4 ## What is the Approachable Beauty trend? **Approachable Beauty:** Brands in the beauty industry are making less-traditional procedures more affordable and accessible. Through marketing and increased availability, these procedures are being destigmatized, and are in turn becoming more commonplace. These factors result in fewer barriers for interested consumers. ## The consumer insight behind the Approachable Beauty trend Millennials and previous generations grew up in a society that stigmatized purely cosmetic procedures, such as bodily injections or lifts. In part brought on by the shifting nature of the beauty industry and by North American society trending in a progressive direction, the stigmas around such practices are fading. As a result, brands are more openly advertising these services in order to appeal to consumers who may have previously considered or been on-the-fence about such beauty practices. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 24, 2023 to Feb 23, 2024 - Published: Mar 18, 2024 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Approachable Beauty trend ### Beauty Tech Integration Apps such as Upkeep embody the seamless integration of tech solutions in the beauty industry, enhancing accessibility and convenience for users seeking treatments. ### Luxury Wellness Spaces Facilities like PARK are redefining the aesthetics of medical cosmetic clinics, merging high-quality treatments with immersive interior design to enhance patient experiences. ### Comprehensive Virtual Health Services Hims & Hers expands its telemedicine offerings to include weight management, blending traditional healthcare with digital innovation for accessible health solutions. ## What the Approachable Beauty trend means for industry ### For Beauty & Personal Care Rapid innovation in beauty tech and the destigmatization of cosmetic procedures drive demand in a market predicted to grow significantly in the coming years. ### For Telehealth & Virtual Medicine The expansion of virtual health services, including digital prescriptions and comprehensive support, meets increasing consumer demand for convenient and accessible healthcare. ### For Luxury & Design-Driven Wellness Combining cutting-edge cosmetic treatments with thoughtfully designed environments revolutionizes patient care, attracting a broader demographic seeking premium experiences. ## Workshop question How can your brand leverage changing societal attitudes towards previously stigmatized practices to improve its products or services? ## Trend signals for Approachable Beauty Trend score 5.8 out of 10, from popularity 78%, activity 75%, freshness 22%. - Popularity: 78% - Activity: 75% - Freshness: 22% ## Examples of the Approachable Beauty trend 4 featured examples from Feb 24, 2023 to Feb 23, 2024. - [Approachable Medical Cosmetic Clinics](https://www.trendhunter.com/trends/approachable-medical-cosmetic-clinic): PARK Recently Opened Its Space on Ossington Avenue (Category: Art & Design) Implication: The medical cosmetic industry is being disrupted by the emergence of approachable clinics that prioritize patient comfort and high-quality treatments. - [Open-Air Medi-Spa Services](https://www.trendhunter.com/trends/medical-beauty-bar): The Scene Medical Beauty Bar Rides the Wave of the Beauty Market (Category: Fashion) Implication: The beauty and personal care industry is poised for disruptive innovation with the increasing demand for science-driven wellness treatments. - [Virtual Weight Management Prescriptions](https://www.trendhunter.com/trends/hims-hers-health): Hims & Hers Health Expands to Weight Management Offerings (Category: Lifestyle) Implication: Transforming the healthcare landscape by offering online consultations and digital health services. - [Beauty Booking Apps](https://www.trendhunter.com/trends/upkeep): Upkeep Lets Users Book, Pay, and Prepare for Beauty Treatments (Category: Fashion) Implication: Upkeep's rise in popularity and success is disrupting the traditional beauty industry and creating a new market for beauty tech. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Toy-Branded Kids Toothbrush Kits](https://www.trendhunter.com/trends/toy-branded-kids-toothbrush-kits) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)