# Appified Subscription Subscription services turn to mobile apps to heighten accessibility. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 15, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/appified-subscription ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Appified Subscription trend? **Appified Subscription:** Seeking to connect with users in a more approachable way, subscription services are turning to mobile apps for easy application. Giving consumers access to services through text messages and social platforms, brands are putting a greater emphasis on mobile usage to not only streamline experiences, but also to connect with consumers in a way that they can easily identify with. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 28, 2014 to Jun 30, 2015 - Published: Jul 15, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Appified Subscription trend ### Mobile Subscription Services Subscription services are turning towards mobile apps for increased accessibility and streamlined experiences, catering to younger and mobile-savvy customers. ### 4K and UHD-Quality Video Streaming Developers are creating Over-the-Top TV apps for providing high-quality content and more flexible streaming in HD to smart TVs, which is shaping up to be an industry standard. ### Personalized Music Streaming Music subscription services that fit with a user's existing account continue to expand, allowing listeners a custom listening experience and catering to changing industry standards. ## What the Appified Subscription trend means for industry ### For Subscription Services Companies can focus on mobile app integration, streamlined and personalized services, or flexible bill payments for younger and mobile-savvy customers. ### For Over-the-Top TV Development Developers can capitalize on providing 4K and UHD-quality content to smart TVs and flexible subscription models, making it simpler for users to configure without set-top boxes or additional hardware. ### For Music Streaming Services Companies can focus on personalized listening experiences and fine-tuning preferences, or messaging integration and complete artistic freedom where users can build their own playlists and select songs according to their preferences. ## Workshop question What is the mobile experience like for your consumer? How could it be improved in a way that makes it easier for the user? ## Trend signals for Appified Subscription Trend score 3.8 out of 10, from popularity 66%, activity 40%, freshness 8%. - Popularity: 66% - Activity: 40% - Freshness: 8% ## Examples of the Appified Subscription trend 4 featured examples from Nov 28, 2014 to Jun 30, 2015. - [Personalized Music Platforms](https://www.trendhunter.com/trends/music-milk): Samsung's Music Milk Provides a Custom Listening Experience (Category: Art & Design) Implication: With the rise of personalized music platforms, there is a growing market for music streaming services that offer unique and tailored listening experiences to appeal to individual… - [Portable Television Apps](https://www.trendhunter.com/trends/ott-app): 24i Media's OTT App for Videoland Promises 'TV Everywhere' (Category: Pop Culture) Implication: The TV app development industry is being disrupted by the trend towards more flexible, high-quality streaming. - [Mobile Magazine Subscriptions](https://www.trendhunter.com/trends/magazine-subscription): This Subscription Service is Made Easier with a Text-to-Pay Option (Category: Pop Culture) Implication: The digital magazine subscription service disrupts the traditional publishing model, offering a more accessible and convenient way for customers to access magazines. - [Messenger Music Services](https://www.trendhunter.com/trends/line-music): The LINE Music Service Gives Mobile Users Listeners Freedom of Choice (Category: Marketing) Implication: Incorporating messaging app features creates an opportunity to differentiate from competitors and gain new users in the music streaming industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)