# Appified Sommelier Consumers turn to apps for a more informed, personalized approach to wine. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 27, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/appified-sommelier ## Key Figures - Trend score: 3.5/10 - Evidence articles: 5 ## What is the Appified Sommelier trend? **Appified Sommelier:** Thanks to the widespread reach of the Internet and mobile technology, the average consumer can now become a self-schooled expert on almost anything. For instance, many consumers have turned to mobile apps to educate themselves on wine, a notoriously pretentious area of interest. The app format not only makes wine education more accessible, it also ensures it is more personalized by saving and identifying consumer preferences. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 30, 2014 to Jan 17, 2016 - Published: Apr 27, 2015 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Appified Sommelier trend ### Wine Education Apps Mobile apps are providing consumers with a personalized approach to wine education, making it more accessible and comprehensive. ### Predictive Drinking Apps Data-driven apps are mapping individual taste profiles and making drink recommendations based on users' preferences. ### Restaurant Sommelier Apps Text-scanning software and character recognition technology are making it easier for wine lovers to decipher and select wines from restaurant menus. ## What the Appified Sommelier trend means for industry ### For Food & Beverage The food and beverage industry can leverage these trends to better serve patrons and enhance their experiences while also improving sales. ### For Technology App developers and tech companies can explore wine education and prediction technology to create innovative solutions for the wine industry and beyond. ### For Hospitality Hospitality businesses, such as hotels and resorts, can integrate wine education and selection services to cater to discerning guests and enhance their stay experience. ## Workshop question What aspect of your brand category could you hone in on to provide consumers with a feeling of expertise? How would you do so? ## Trend signals for Appified Sommelier Trend score 3.5 out of 10, from popularity 62%, activity 34%, freshness 8%. - Popularity: 62% - Activity: 34% - Freshness: 8% ## Examples of the Appified Sommelier trend 5 featured examples from Jul 30, 2014 to Jan 17, 2016. - [Wine-Summoning Apps](https://www.trendhunter.com/trends/rose-time): The Rosé Time Apple Watch and Mobile App Makes It Easy to Order a Glass (Category: Tech) Implication: The development of wine and other liquor apps could disrupt the alcohol delivery industry by offering fast, on-demand delivery services with minimal effort. - [Restaurant Sommelier Apps](https://www.trendhunter.com/trends/wine-app): Vivino's Wine App Helps Patrons Decipher an Eatery's Menu (Category: Tech) Implication: Restaurants and bars can enhance their customer service by utilizing the app's technology, which can provide additional information on a diverse range of wines. - [Streamlined Wine Apps](https://www.trendhunter.com/trends/recognition-app): Wine Recognition App Delectable Helps You Become an Authority on Vino (Category: Tech) Implication: The wine industry can leverage wine recognition apps to enhance customer experiences and promote personalized wine recommendations. - [Wine Connoisseur Apps](https://www.trendhunter.com/trends/wineglass-app): The WineGlass App Shares the Wealth (Category: Tech) Implication: Adoption of emerging technologies and AI-powered applications in the wine and spirits industry to enhance customer experience and improve sales. - [Predictive Drinking Apps](https://www.trendhunter.com/trends/next-glass): Next Glass Learns the Drinks You Like to Make Data-Driven Suggestions (Category: Tech) Implication: Disruptive innovation opportunity for app developers to create personalized and data-driven apps for the beverage industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)