# Appified Nightlife Technology and social media revolutionize college culture. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 5, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/appified-social ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Appified Nightlife trend? **Appified Nightlife:** No longer reliant on word-of-mouth, college students are turning to mobile apps and social media campaigns to quickly find out about parties and events. This shift not only indicates the pervasiveness of technology and social media; it also demonstrates that people now consider themselves to be part of a much larger global network of both people and brands, with whom they interact on a personal level. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 4, 2014 to Aug 15, 2016 - Published: May 5, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Appified Nightlife trend ### Social Media Event Marketing The pervasiveness of technology and social media is revolutionizing event marketing for college students and young consumers. ### Exclusive and Secretive Events Event-based businesses can leverage exclusivity and secrets to engage and make smart young attendees feel like VIPs. ### Social Media-Powered Vending Machines Retailers are catering to the millennial mindset by promoting brands and giving visitors experiences they won't forget through social media-powered vending machines. ## What the Appified Nightlife trend means for industry ### For Event Planning and Management Event-based businesses can leverage technology to create innovative ways to market their services. ### For Technology and Social Media Marketing Social media event marketing is just one way to tap into the vast business opportunities that technology and social media platforms provide. ### For Retail and Merchandising Social media-powered vending machines are an example of how brands can use technology to promote themselves and get important insights about their customers. ## Workshop question Taking into account your consumers' exposure to global influences, how does your brand fit in with this broader dialogue? ## Trend signals for Appified Nightlife Trend score 4.7 out of 10, from popularity 80%, activity 52%, freshness 8%. - Popularity: 80% - Activity: 52% - Freshness: 8% ## Examples of the Appified Nightlife trend 4 featured examples from Dec 4, 2014 to Aug 15, 2016. - [Spontaneous Party Campaigns](https://www.trendhunter.com/trends/social-media-twitter-campaign): Heineken's Social Media Twitter Campaign Makes Holiday Parties Better (Category: Lifestyle) Implication: The alcohol beverage industry can leverage social media platforms to increase engagement with customers and create unique experiences. - [Social Media Vending Machines](https://www.trendhunter.com/trends/social-media-vending-machine): IHeartRadio's Kiosk Turns Instagram Posts into Free Merchandise (Category: Business) Implication: The entertainment and radio industry can leverage social media vending machines to engage with their target audience, increase brand visibility, and drive online interactions. - [Secretive Party Campaigns](https://www.trendhunter.com/trends/undercover-games): Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party (Category: Marketing) Implication: Alcohol brands can create exclusive, immersive experiences for their customers through interactive social media campaigns. - [Secretive Student Concerts](https://www.trendhunter.com/trends/student-concert): Spotify Hosts a Musical All-Nighter for University Students (Category: Pop Culture) Implication: Streaming platforms like Spotify can explore organizing exclusive student concerts to strengthen their connection with university students and increase brand loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)