# Appified Real Estate Millennials swap out agents for apps when it comes to big ticket purchases. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Sep 20, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/appified-real-estate ## Key Figures - Trend score: 3.4/10 - Evidence articles: 5 ## What is the Appified Real Estate trend? **Appified Real Estate:** Eliminating barriers to purchase, real estate companies are tuning to apps to entice consumers like Millennials, who are looking for a more streamlined path to purchase. Allowing consumers to rent, buy or browse potential homes through multimedia platforms and mobile apps, these platforms are making a traditionally tedious process more convenient. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 25 to Sep 12, 2016 - Published: Sep 20, 2016 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Appified Real Estate trend ### App-based Real Estate Real estate companies are tuning to apps to entice consumers, making a traditionally tedious process more convenient. ### Hyper-customization of Home Buying Hyper-customized approach to home buying appeals to experience-seeking consumers who want more control over their future investments. ### Direct Interaction Between Parties New real estate marketplace apps make it easier than ever for primary parties involved in housing and tenancy matters to deal with one another directly without having to go through real estate brokers. ## What the Appified Real Estate trend means for industry ### For Real Estate Applying technology and innovative marketing, the real estate industry can provide seamless, customized experiences and accelerate the buying process. ### For Mobile App Development Developers are finding it profitable to create home-buying apps that simplify and streamline the real estate market. ### For Financial Technology Using blockchain and cryptocurrency, fintech companies can offer a streamlined platform to buy and sell properties. ## Workshop question How can your brand revamp its more tedious or traditional offerings? ## Trend signals for Appified Real Estate Trend score 3.4 out of 10, from popularity 54%, activity 40%, freshness 8%. - Popularity: 54% - Activity: 40% - Freshness: 8% ## Examples of the Appified Real Estate trend 5 featured examples from Feb 25 to Sep 12, 2016. - [Experiential Real Estate Platforms](https://www.trendhunter.com/trends/casamatic): Casamatic Offers Data-Driven Dream Home Offerings (Category: Business) Implication: Disruptive innovation opportunities include integrating AI algorithms to analyze data and provide personalized recommendations for home buyers. - [Comprehensive Real Estate Apps](https://www.trendhunter.com/trends/real-estate-apps): This App Provides the Largest Database of Listed Properties (Category: Tech) Implication: The real estate industry can benefit from developing comprehensive apps and using predictive analytics to improve the home buying and selling process. - [Urban Home Buying Apps](https://www.trendhunter.com/trends/home-buying-app): This App Helps People Living in Cities Find Apartments to Own or Rent (Category: Tech) Implication: Innovate within the real estate industry by leveraging technology to enhance the home searching experience and cater to the needs of urban dwellers. - [Multimedia House-Hunting Apps](https://www.trendhunter.com/trends/trulia): The 'Trulia' App Lets Users Shop for Their New Home on an Apple TV (Category: Tech) Implication: Disruptive innovation opportunity: Integrate blockchain technology into the real estate industry to streamline property transactions and improve transparency and security. - [Streamlined Real Estate Apps](https://www.trendhunter.com/trends/real-estate-marketplace): This App Reduces Reliance On Brokers In the Real Estate Marketplace (Category: Tech) Implication: The OhMyHome app disrupts the traditional real estate brokerage model by facilitating direct interactions and reducing reliance on brokers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)