# Appified Philanthropy Consumers turn to apps to give gifts to those in need. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 6, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/appified-philanthropy ## Key Figures - Trend score: 2.2/10 - Evidence articles: 4 ## What is the Appified Philanthropy trend? **Appified Philanthropy:** Offering a more streamlined way to give back, brands are turning to platforms that allow consumers to gift items and donate goods to those in need. Redefining how “acts of kindness” are experienced, these apps allow consumers to gift everything from food and beverages to charitable donations. These apps speak to a growing desire for not only more efficient methods of philanthropy, but also a need for more curated and customized forms of social good. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 23, 2015 to May 5, 2016 - Published: May 6, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Appified Philanthropy trend ### Streamlined Philanthropy New apps are simplifying the donation process, making philanthropy more efficient and curated. ### Charitable Gifting Donation apps are offering unique gift ideas and a tax-deductible receipt to both the sender and recipient. ### Socially Conscious Giving Coffee and meal-sharing donation apps encourage small gestures and meaningful connections in the community. ## What the Appified Philanthropy trend means for industry ### For Mobile App Development As more people seek convenient ways to give back, there is a growing need for efficient and user-friendly donation apps. ### For Social Networking Coffee-sharing and meal donation apps are creating social networks that connect users through small acts of kindness and generosity. ### For Charitable Organizations These new donation apps offer opportunities for charities to reach a larger audience and engage with new donors. ## Workshop question Consumers have an innate desire to promote social causes; how can you help streamline that process? ## Trend signals for Appified Philanthropy Trend score 2.2 out of 10, from popularity 29%, activity 28%, freshness 8%. - Popularity: 29% - Activity: 28% - Freshness: 8% ## Examples of the Appified Philanthropy trend 4 featured examples from Nov 23, 2015 to May 5, 2016. - [Charitable Coffee-Gifting Apps](https://www.trendhunter.com/trends/coffeegifting): The 'Nack' App Allows Users to Buy Anyone a Cup of Coffee (Category: Tech) Implication: Introducing a new engaging and innovative product or service in the food and beverage industry for more personalized and social engagement with customers. - [Charitable Gift-Giving Apps](https://www.trendhunter.com/trends/gift-of-kindness): The 'Gift of Kindness' App Lets Users Donate on Behalf of Others (Category: Tech) Implication: Disruptive innovation opportunity: Create mobile apps that facilitate charitable giving and offer innovative features for users to engage with charitable organizations. - [Charitable Donation Apps](https://www.trendhunter.com/trends/gone-for-good): The Gone for Good App Helps Users Donate Gently Used Items (Category: Tech) Implication: Charitable organizations can leverage apps like Gone for Good to streamline the collection of gently used items and increase their revenue streams. - [Charitable Meal-Sharing Apps](https://www.trendhunter.com/trends/feed-starving-children): This App Collects Smartphone Donations to Help Feed Starving Children (Category: Tech) Implication: The rise of meal-sharing apps like ShareTheMeal presents an opportunity for mobile app developers to create innovative solutions for charitable giving. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)