# Appified Lifestyle Millennials turn to apps that cater to their distinct lifestyle needs. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 29, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/appified-lifestyle ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Appified Lifestyle trend? **Appified Lifestyle:** Catering to a generation of young people who prioritize individuality, mobile apps are offering content that caters to specific types of lifestyles and interests. Covering diverse categories such as fashion, fitness and even relationships, apps of this nature not only meet specific needs, but they also reflect a growing desire for targeted content, particularly among young people. ## At a Glance - Evidence: 6 featured examples - Articles from: Jul 16, 2014 to Oct 13, 2015 - Published: Jul 29, 2015 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Appified Lifestyle trend ### Lifestyle Customization Apps Mobile apps are being designed to cater to specific interests and lifestyles, allowing for targeted content delivery and reflecting a growing preference for individualized content. ### Networking Apps for Professionals Apps aimed at professionals are connecting users with others in their field, allowing for potentially valuable networking opportunities and providing users with greater control over their connections and interactions. ### Harassment-Free Dating Apps A new generation of dating apps are providing harassment-free environments for users by empowering women to initiate conversations and shifting the emphasis to meaningful connections. ## What the Appified Lifestyle trend means for industry ### For Fitness and Health Mobile apps that track fitness and help users make healthy dietary choices. ### For Fashion and Style Mobile apps that provide inspiration for fashion and other lifestyle choices. ### For Business and Networking Mobile apps aimed at young professionals that facilitate networking and connection-building outside of traditional work environments. ## Workshop question How can your brand curate its offerings and marketing to be highly targeted? ## Trend signals for Appified Lifestyle Trend score 4.3 out of 10, from popularity 70%, activity 51%, freshness 8%. - Popularity: 70% - Activity: 51% - Freshness: 8% ## Examples of the Appified Lifestyle trend 6 featured examples from Jul 16, 2014 to Oct 13, 2015. - [Workout Partner-Seeking Apps](https://www.trendhunter.com/trends/the-sprinter): The Sprinter App Helps Björn Borg Consumers Find Fitness Partners (Category: Lifestyle) Implication: Disruptive innovation opportunity: Develop innovative sportswear products that combine style and functionality, targeting active individuals seeking durable and fashion-forward wo… - [Harassment-Free Dating Apps](https://www.trendhunter.com/trends/interactions-are-respectful): This App Ensures That All Interactions are Respectful (Category: Tech) Implication: The online dating industry can create more opportunities for women-oriented interaction and can increase user safety by implementing features such as blurred photos and message re… - [Active Lifestyle Apps](https://www.trendhunter.com/trends/active-lifestyle-app): The UP App by Jawbone Helps Users Eat Better and Get Moving (Category: Lifestyle) Implication: Opportunity for the health and wellness industry to incorporate tracking technology to promote a healthier lifestyle. - [Start-Up Networking Apps](https://www.trendhunter.com/trends/tinder-for): This Tinder for Entrepreneurs Lets Users Pay It Forward with Right Swipes (Category: Tech) Implication: The rise of networking apps presents a growth opportunity for entrepreneurs and startups looking to develop novel networking solutions that can cater to a wide range of audiences. - [Business-Based Travel Apps](https://www.trendhunter.com/trends/travelers-connect): The 'Jambo' App Helps Business Travelers Connect While Out of Town (Category: World) Implication: The travel and tourism industry can benefit from the development of social discovery apps that cater to the needs of business travelers. - [Stylish Lifestyle Apps](https://www.trendhunter.com/trends/tory-daily): The Tory Daily App Celebrates The Inspiration Behind the Tory Burch Brand (Category: Tech) Implication: The success of Tory Daily and its multi-functional approach presents an opportunity for fashion brands to innovate and expand their digital presence through lifestyle apps. ## Recent trend clusters - [Escalation Logic](https://www.trendhunter.com/protrends/ai-triage-assistants) (Tech) - [Reply Surfaces](https://www.trendhunter.com/protrends/conversational-interface-design) (Tech) - [Permission Layers](https://www.trendhunter.com/protrends/ai-permission-controls) (Tech) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) ## Trending in Tech - [Budget Tough-Screen Phones](https://www.trendhunter.com/trends/budget-tough-screen-phones) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) All articles: [Tech](https://www.trendhunter.com/tech)