# Appified In-Flight Connected in-flight apps suggest consumers expect WiFi access. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 21, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/appified-inflight ## Key Figures - Trend score: 2.1/10 - Evidence articles: 6 ## What is the Appified In-Flight trend? **Appified In-Flight:** A host of dedicated mobile applications designed specifically for use mid-flight suggest a consumer expectation for WiFi while in transit. Whether as a means of staying connected to those on the ground or for in-flight networking purposes, such applications speak to the desire for easily accessible, WiFi-enabled communication and entertainment. This progression can be seen as a representation of shifting consumer expectations informed by an interest in remaining connected at all times. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 29, 2015 to Dec 7, 2016 - Published: Jan 21, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Appified In-Flight trend ### In-Flight Connectivity The rise of in-flight apps, services and entertainment offerings is indicative of an increased consumer expectation for mid-air Wi-Fi and connectivity. ### Customizable Travel Apps Companies that can create tailored apps for in-flight entertainment, access to Wi-Fi and specialized travel experiences can provide innovative offerings to airlines, attracting customers and generating more brand loyalty. ### High-Speed Airplane Wi-Fi Advancements in technology are creating opportunities for companies to provide higher-quality, on-demand Wi-Fi internet access inside airplanes, offering improved onboard connectivity and overall user experiences. ## What the Appified In-Flight trend means for industry ### For Airlines Airlines can invest in personalized in-flight apps and digital infrastructure, such as Wi-Fi connection services and tailored entertainment to enhance customer experiences, generate new streams of revenue and encourage brand loyalty. ### For Entertainment In-flight entertainment is evolving into a new category, creating new partnerships, smart apps and streaming services, creating opportunities for entertainment companies to offer more extensive catalogs of onboarding content tailored to individual airlines' needs. ### For Travel Technology New technologies, such as beacons and high-speed satellite internet, are being used to create innovative travel experiences and connect consumers seamlessly throughout their journeys, offering potential opportunities for companies specializing in travel tech. ## Workshop question How do you think shifting consumer expectations will impact your brand? How will you adapt to them? ## Trend signals for Appified In-Flight Trend score 2.1 out of 10, from popularity 37%, activity 18%, freshness 8%. - Popularity: 37% - Activity: 18% - Freshness: 8% ## Examples of the Appified In-Flight trend 6 featured examples from Jan 29, 2015 to Dec 7, 2016. - [Updated On-Flight Dating Apps](https://www.trendhunter.com/trends/airdates-app): The AirDates App Now Includes Social Media Integration (Category: Tech) Implication: The travel and tourism industry can leverage in-flight dating apps to enhance the travel experience and provide a unique and enjoyable social networking platform for air travelers. - [High-Speed Airplane WiFi](https://www.trendhunter.com/trends/inflight-wifi): Gogo's New in-Flight WiFi will Provide 100Mbps of Speed (Category: World) Implication: The Aerospace industry needs to invest in developing innovative, high-speed WiFi technology, along with other smart airplane technologies to improve passenger experience and stay… - [In-Flight Entertainment Apps](https://www.trendhunter.com/trends/inflight-entertainment): Delta Airlines Created Its Own Free Video Streaming Service (Category: Tech) Implication: Airlines can consider offering free in-flight entertainment services through passengers' personal devices, providing a competitive advantage and enhanced customer experience. - [Travel Upgrade Games](https://www.trendhunter.com/trends/airline-marketing): Air France's Airline Marketing Stunt Had Travelers Compete for Better Seats (Category: Tech) Implication: Airlines can implement gamified marketing strategies to attract and retain customers, while also offering unique experiences and rewards. - [In-Flight Internet Apps](https://www.trendhunter.com/trends/travel-wifi): The SITA OnAir Travel Wi-Fi App Embraces Terminal and Aircraft Beacons (Category: Tech) Implication: Opportunity for airlines to leverage in-flight Wi-Fi and apps to enhance customer satisfaction and differentiate from competitors. - [In-Flight Music Apps](https://www.trendhunter.com/trends/virgin-america-flights): Spotify & The New York Times are Now Available on Virgin America Flights (Category: World) Implication: Airlines can leverage in-flight streaming services and collaborations with media companies to differentiate their services and attract more passengers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)