# Appified Celebration Halloween activities take on a digital spin with apps made for kids. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 6, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/appified-celebration ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Appified Celebration trend? **Appified Celebration:** Moving beyond traditional celebratory tactics, parents are turning to mobile alternatives to make festivities like Halloween more fun and engaging for kids. Used as a costume accessory or simply to prank others, mobile apps not only help parents keep kids occupied, but also serve to make play and celebration more convenient. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 17, 2014 to Oct 23, 2015 - Published: May 6, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America, Europe ## Themes within the Appified Celebration trend ### Appified Celebrations The trend of using mobile apps for celebrations like Halloween presents a disruptive innovation opportunity for mobile app developers to create more customized and engaging experiences for kids and adults alike. ### Voice-Changing Apps The rise of voice-changing apps like Sainsbury's Spooky Speaker app creates opportunities for new digital entertainment experiences at Halloween parties or for aspiring content creators on platforms like Youtube and TikTok. ### Big Data-Powered Experiences The use of big data to power Digital Halloween costume finders like Google's Frightgeist has opened up new possibilities for data-driven marketing and advertising campaigns that can be customized for specific regions or demographics. ## What the Appified Celebration trend means for industry ### For Mobile App Development Mobile app developers can leverage the trend of appified celebrations to create more engaging digital experiences for consumers, thus boosting their app downloads and user base. ### For Voice Technologies The rise of voice-changing apps as a new form of digital entertainment for seasonal occasions like Halloween presents opportunities for businesses adopting voice technologies to better reach consumers. ### For Data Analytics Data-driven marketing and advertising campaigns powered by big data tools like Google Trends can benefit from insights gained from Digital Halloween costume finders and make better-informed decisions in their advertising strategies. ## Workshop question What products, services or areas of your business could you completely re-invent with the use of mobile technology? ## Trend signals for Appified Celebration Trend score 3.4 out of 10, from popularity 53%, activity 40%, freshness 8%. - Popularity: 53% - Activity: 40% - Freshness: 8% ## Examples of the Appified Celebration trend 4 featured examples from Oct 17, 2014 to Oct 23, 2015. - [Data-Powered Costume Finders](https://www.trendhunter.com/trends/best-halloween-costumes): This App Uses Google Data to Find the Best Halloween Costumes (Category: Tech) Implication: Retailers can use search data analysis to identify popular products and adjust inventory and marketing strategies accordingly, while also offering personalized recommendations to… - [Candy-Finding Apps](https://www.trendhunter.com/trends/candy-app): Target's 'Treatster' Candy App Highlights the Best Houses for Trick-or-Treating (Category: Tech) Implication: Candy-finding apps like Treatster demonstrate the potential for creative and entertaining mobile app concepts that leverage GPS and crowdsourcing technologies to provide unique ex… - [Educational Halloween Apps](https://www.trendhunter.com/trends/halloween-mobile-app): This Halloween Mobile App Improves Kids' Vocabulary & Listening Skills (Category: Life-Stages) Implication: Mobile app developers can leverage the trend of interactive educational apps to create engaging and educational apps for children. - [Vocal Halloween Apps](https://www.trendhunter.com/trends/voice-changing-app): Sainsbury's Voice-Changing App Lets Kids Take Costumes to a New Level (Category: Life-Stages) Implication: Retailers can capitalize on the growing trend of voice-changing apps by offering specially designed costumes and accessories that integrate seamlessly with these apps. ## Recent trend clusters - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Embedded Assistance](https://www.trendhunter.com/protrends/embedded-assistance) (Tech) - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)