# Appified Brow Brands create apps to form entire business models around eyebrows and eyelashes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 23, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/appified-brow ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Appified Brow trend? **Appified Brow:** Brands in the beauty industry are creating app-based experiences and loyalty programs around the highly specialized, but hugely popular, industry of eyebrow and eyelash care. These apps serve consumers seeking interactive but low-commitment experiences when it comes to self-care planning within this niche. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 12, 2016 to Mar 30, 2018 - Published: Jan 23, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Appified Brow trend ### Smartphone-based Tools Beauty brands are investing in app-based tools that help consumers plan their self-care regime, book appointments, and virtually try out products. ### Augmented Reality and AI in Beauty Industry The acquisition of AR beauty app ModiFace by L'Oreal demonstrates how beauty brands are increasingly leveraging AR and AI technology to enhance their product and service offering. ### Loyalty Programs Focused on Niche Services Wow Brows by Benefit Cosmetics is an example of loyalty program apps that offer rewards and incentives for specific services and foster customer loyalty. ## What the Appified Brow trend means for industry ### For Beauty and Personal Care The beauty and personal care industry is investing in tech-based solutions that enhance consumer experience and improve product efficiency and efficacy. ### For Artificial Intelligence in Retail The use of AR and AI in the beauty industry is part of a broader trend in retail that is transforming the shopping experience and enhancing customer personalization and engagement. ### For Mobile App Development The demand for specialized mobile apps that cater to niche audiences is growing, creating opportunities for businesses to capitalize on the trend and offer valuable, high-value services that improve customer satisfaction and retention. ## Workshop question How can your brand curate all-encompassing customer experiences around one of its most popular products/services? ## Trend signals for Appified Brow Trend score 3.6 out of 10, from popularity 53%, activity 47%, freshness 8%. - Popularity: 53% - Activity: 47% - Freshness: 8% ## Examples of the Appified Brow trend 5 featured examples from Jan 12, 2016 to Mar 30, 2018. - [Augmented Eyelash Apps](https://www.trendhunter.com/trends/battington-app): The New Battington App Lets Users Try Out Eyelashes Through AR (Category: Fashion) Implication: The cosmetics industry can leverage augmented reality technology to offer virtual try-on experiences and boost sales. - [Eyebrow Analysis Tools](https://www.trendhunter.com/trends/expressive-eyebrows): Benefit Cosmetics' 'Brow Translator' Reveals What Expressive Eyebrows Say (Category: Fashion) Implication: The beauty and cosmetics industry can leverage facial expression analysis tools to develop personalized products and services. - [Tech-Focused Cosmetics](https://www.trendhunter.com/trends/ar-beauty-app): L'Oreal is Moving Into Tech With the Acquisition of an AR Beauty App (Category: Fashion) Implication: The integration of augmented reality technology and data-driven algorithms in the cosmetics industry opens up opportunities for disruptive innovation, enabling brands to offer per… - [Eyebrow Loyalty Apps](https://www.trendhunter.com/trends/wow-brows): Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done (Category: Fashion) Implication: The beauty industry can benefit from developing loyalty apps that promote their brand and reward loyal customers - [Natural Skincare Tools](https://www.trendhunter.com/trends/one-love-organics-konjac-sponge): The One Love Organics Konjac Sponge Promotes a Smooth Complexion (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce innovative skincare products and tools to the beauty and personal care industry. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Performance-Driven Cordless Vacuum Lineups](https://www.trendhunter.com/trends/shark-powerdetect-speed) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)