# Apparel Tracking Clothing and accessories are adapted with smart, health-tracking functions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 9, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/apparel-tracking ## Key Figures - Trend score: 6.7/10 - Evidence articles: 8 ## What is the Apparel Tracking trend? **Apparel Tracking:** Tech and clothing brands are offering seamless ways for people to track and monitor their health and fitness with clothing items and accessories that offer these capabilities. Everything from socks to shirts now offer these functions. ## The consumer insight behind the Apparel Tracking trend For consumers who are highly health-conscious, the integration of health-enhancing products and services in their lives is a natural step towards pursuing and maintaining their goals. These individuals turn to brands that offer them seamless additions to their lives that improve their personal health and fitness. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 12, 2018 to Aug 18, 2022 - Published: Nov 9, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Apparel Tracking trend ### Health-Tracking Clothing Clothing brands are integrating health-tracking technology into their products to offer consumers seamless ways to monitor their health and fitness on a daily basis. ### Wearable Healthcare Technology Wearables with non-intrusive health monitoring abilities are being developed, offering consumers more discreet and accurate tracking options. ### Augmented Reality Clothing Fashion brands are experimenting with augmented reality technology to create semi-digital clothing designs, offering wearers a customizable and interactive visual experience. ## What the Apparel Tracking trend means for industry ### For Fashion Industry Fashion brands are integrating technology and smart-tracking capabilities into their products, creating innovative wearables for healthcare, fitness, and augmented reality applications. ### For Healthcare Industry Wearable healthcare technology is offering non-intrusive, accurate, and remote monitoring options for patients with a range of health concerns, improving the quality and accessibility of care. ### For Virtual Reality Industry The development of innovative wearables and accessories for virtual reality technology is offering more seamless and intuitive ways to interact with virtual spaces and environments. ## Workshop question How is your brand prioritizing seamless integration into its customers' lives? ## Trend signals for Apparel Tracking Trend score 6.7 out of 10, from popularity 94%, activity 94%, freshness 12%. - Popularity: 94% - Activity: 94% - Freshness: 12% ## Examples of the Apparel Tracking trend 8 featured examples from Dec 12, 2018 to Aug 18, 2022. - [Revived 80s Smart Shoes](https://www.trendhunter.com/trends/rscomputer): The Puma RS-Computer Shoe is Coming Back with Modern Features (Category: Fashion) Implication: The incorporation of technology into fashion and apparel is a rapidly growing trend, presenting opportunities for designers and manufacturers to create unique and innovative produ… - [ECG-Monitoring T-Shirts](https://www.trendhunter.com/trends/viscero-vest): The 'Viscero' Vest by Design Partners Hides Advanced Technology Inside (Category: Lifestyle) Implication: Disruptive innovation opportunity to develop new wearable ECG solutions that can improve patient experience while providing accurate and long-term ECG readings. - [Semi-Digital Clothing Designs](https://www.trendhunter.com/trends/semidigital-clothing-design): The FFFACE x FINCH Limited Capsule Showcases Seven Artworks (Category: Art & Design) Implication: Fashion brands can explore the integration of augmented reality technology and artist collaborations in their designs to offer consumers unique and engaging fashion experiences. - [Infant-Tracking Smart Socks](https://www.trendhunter.com/trends/owlet-smart-sock): Owlet Baby Care's Smart Sock 3 Tracks Heart Rate & Oxygen Levels (Category: Life-Stages) Implication: Opportunity for disruptive innovation in the baby care industry, integrating advanced tracking technology for infant health monitoring. - [Body-Tracking Metaverse Shoes](https://www.trendhunter.com/trends/fullbody-tracking-shoes): These Full-Body Tracking Shoes Translate Wearer to Player Movements (Category: Tech) Implication: Virtual reality companies can capitalize on the development of Full-Body Tracking Shoes to offer a more immersive and natural experience to users. - [Fitness-Tracking Smart Socks](https://www.trendhunter.com/trends/sensoria-core): The Sensoria® Core Socks Track Steps, Speed, Calories and More (Category: Lifestyle) Implication: Companies in the sports and fitness technology industry are uniquely poised to develop and market smart wearables for fitness tracking and personalized coaching. - [Health-Tracking T-Shirts](https://www.trendhunter.com/trends/health-monitoring-tshirt): The H-Tee Smart Health Monitoring T-Shirt Tracks a Range of Metrics (Category: Lifestyle) Implication: The H-Tee Shirt demonstrates an opportunity for the wearable tech industry to continue developing health monitoring sensors within clothing. - [Stress-Monitoring Smart Shirts](https://www.trendhunter.com/trends/ambiotex): The Ambiotex Starterset T-shirt Boasts Integrated Smart Sensors (Category: Lifestyle) Implication: The integration of smart sensors in clothing to track vitals and fitness levels presents opportunities for disruption in the wearable technology industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)