# Apparel Home Clothing brands expand their portfolio with the addition of home good products. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Aug 6, 2021 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/apparel-home ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Apparel Home trend? **Apparel Home:** Popular brands in the fashion space are expanding their portfolios to include home goods. These range from decor, bedding, dishware, and furniture that are available at accessible price points. ## The consumer insight behind the Apparel Home trend Consumers are increasingly working from home, resulting in a desire to upgrade their living space. These individuals are looking for affordable ways to invest in the decor and functionality of their home. Thus, there is a greater need for cost-accessible options for those who can't afford home redesigns and renovations. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 27, 2020 to Jun 24, 2021 - Published: Aug 6, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Apparel Home trend ### Fashion-Home Goods Fusion Trend Fashion brands expanding their offering by adding home goods to their portfolio is a growing trend resulting from consumers' need for affordability and an upgrade in their living space due to working from home. ### Sustainability-focused Home Collections Trend Several fashion brands are launching sustainable home collections as part of their commitment to environmental responsibility, presenting innovation opportunities for eco-friendly materials, and supply chain partnerships. ### Accessible Decor Collections Trend Retailers are launching affordable decor collections like the Gap Home line to target homeowners and college students and tap into the growing demand for high-quality but cheap home essentials. ## What the Apparel Home trend means for industry ### For Fashion Industry Fashion labels are expanding into the home industry and creating fusion products, presenting opportunities to develop new partnerships and innovative designs. ### For Home Decor and Furnishing Industry The rise of sustainability-focused home collections and accessible decor collections presents several innovation opportunities for companies to create eco-friendly materials, design new products, and develop partnerships with fashion retailers. ### For Retail Industry The opening of H&M's first-ever Home store and expansion of Gap into the home industry is a response to the growing demand for affordable and quality home decor, presenting opportunities to meet this demand by launching new collections or stores. ## Workshop question How can your brand expand its products or services to meet consumer needs? ## Trend signals for Apparel Home Trend score 3.6 out of 10, from popularity 44%, activity 54%, freshness 10%. - Popularity: 44% - Activity: 54% - Freshness: 10% ## Examples of the Apparel Home trend 4 featured examples from Nov 27, 2020 to Jun 24, 2021. - [Fashion Label Home Goods](https://www.trendhunter.com/trends/kotn-home): KOTN Recently Unveiled its New Sustainability-Focused Home Collection (Category: Eco) Implication: Fashion brands can expand their offerings to include sustainable home collections, potentially attracting new customers who value environmentally-friendly buying choices. - [Accessible Decor Collections](https://www.trendhunter.com/trends/gap-home): Gap and Walmart Created the First-Ever Gap Home Collection (Category: Art & Design) Implication: The retail industry has a massive opportunity to create more accessible and affordable home decor options that cater to a broad range of customers, particularly in the wake of the… - [Fashion Label Decor Stores](https://www.trendhunter.com/trends/hm-home-store): The First H&M Home Store Recently Opened its Doors in Vancouver (Category: Art & Design) Implication: There is an opportunity for fashion retailers to expand into the home interior retailer space to meet the needs of their consumer base. - [Upycled Activewear Furniture](https://www.trendhunter.com/trends/upcycled-furniture-designs): adidas Created Upcycled Furniture Designs Using Vintage Apparel (Category: Eco) Implication: Fashion brands can explore the potential of upcycling their vintage apparel into furniture designs, tapping into the sustainable fashion market. ## Recent trend clusters - [Shelf Heirlooms](https://www.trendhunter.com/protrends/display-worthy-packaging) (Art & Design) - [Mood Objects](https://www.trendhunter.com/protrends/portable-ambient-lamps) (Art & Design) - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Premium Robotic Cleaning Systems](https://www.trendhunter.com/trends/robotic-cleaning-system) - [Featherweight Dining Tables](https://www.trendhunter.com/trends/featherweight-dining-tables) All articles: [Art & Design](https://www.trendhunter.com/artdesign)