# Apocalyptic Preparation Consumers prepare for the worst with innovations designed for survival. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 14, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/apocalyptic-preparation ## Key Figures - Trend score: 3.9/10 - Evidence articles: 6 ## What is the Apocalyptic Preparation trend? **Apocalyptic Preparation:** Fears surrounding resource scarcity and an apocalypse are seeing consumers opting for products that prepare the owner for the worst. This shift denotes a consumer preference for preparation even for unlikely scenarios to effectively broaden what's acceptable and feasible for purchase, even if it seems outlandish or unnecessary. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 26 to Oct 13, 2014 - Published: Jan 14, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Apocalyptic Preparation trend ### Apocalyptic Preparedness Consumers are opting for products that prepare them for the worst, indicating a preference for preparation even for unlikely scenarios. ### Rugged Utility Gear More people are embracing rugged and utilitarian gear for outdoor and survival activities. ### Comprehensive Survival Guides Comprehensive compilations of survival skills are becoming increasingly popular and useful for outdoor enthusiasts and apocalypse preppers alike. ## What the Apocalyptic Preparation trend means for industry ### For Outdoor Gear The outdoor gear industry can leverage the trend towards rugged and utilitarian gear for survival and outdoor activities. ### For Emergency Preparedness The emergency preparedness industry can capitalize on the trend of apocalyptic preparedness and offer products and services catering to those preparing for the worst. ### For Online Education The online education industry can create and market comprehensive survival guides that cater to outdoor enthusiasts and apocalypse preppers alike. ## Trend signals for Apocalyptic Preparation Trend score 3.9 out of 10, from popularity 49%, activity 60%, freshness 8%. - Popularity: 49% - Activity: 60% - Freshness: 8% ## Examples of the Apocalyptic Preparation trend 6 featured examples from Apr 26 to Oct 13, 2014. - [Rugged Motorized Bicycles](https://www.trendhunter.com/trends/rugged-motorized-bicycle): The Motoped Survival Bike is Fit for a Savage Apocalypse (Category: Autos) Implication: The transportation industry can explore the potential of motorized bicycles as a sustainable and cost-effective alternative to traditional vehicles. - [Snake-Inspired Survival Kits](https://www.trendhunter.com/trends/anakonda): Manjia Zhao Creates the Anakonda Kit for Outdoor Activities (Category: Lifestyle) Implication: Innovating and improving the production of outdoor gear and apparel for both recreational and professional use. - [Zombie Apocalypse Survival Vehicle](https://www.trendhunter.com/trends/combat-guard): The Combat Guard by Israeli Military is Fast and Defensive (Category: Autos) Implication: The automotive industry can explore the market potential of designing and manufacturing specialized apocalypse survival vehicles. - [Survivalist Belts](https://www.trendhunter.com/trends/utility-belt): This Utility Belt by the Bison Designs is Perfect for MacGyver Wannabes (Category: Fashion) Implication: Opportunity for fashion accessory brands to create utility belts that merge style and functionality. - [Zombified Camping Cannisters](https://www.trendhunter.com/trends/camping-cannister): The VSSL is a Compass, Flashlight and Container Hybrid (Category: Art & Design) Implication: Companies in this industry can capitalize on the growing demand for outdoor survival gear, focusing on products that cater to the specific needs of surviving a zombie apocalypse. - [Crucial Survival Skills](https://www.trendhunter.com/trends/survival-skills): Lifehacker Has Compiled Expert Knowledge on Surviving in the Wilderness (Category: Lifestyle) Implication: The outdoor recreation industry can capitalize on the demand for survival skill training, equipment, and experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)