# Apocalyptic Attitude Consumers go above and beyond in preparation for doomsday. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 10, 2011, updated Apr 4, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/apocalyptic-anticipation ## Key Figures - Trend score: 5.0/10 - Evidence articles: 7 ## What is the Apocalyptic Attitude trend? **Apocalyptic Attitude:** More consumers are bearing a survival state-of-mind, taking the alleged upcoming apocalypse of 2012 to heart with extreme preventative measures and apocalyptic “gear,” from retail-friendly weapons to gas masks and survival shelters. This fear of impending doom among consumers presents a new and bizarre niche for anti-doomsday products, services and even brand messaging. ## At a Glance - Evidence: 7 featured examples - Articles from: May 10, 2010 to Jan 6, 2011 - Published: Feb 10, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Apocalyptic Attitude trend ### Prepper Culture The fear of impending doom has led to the rising trend of prepping, presenting opportunities for anti-doomsday products and services. ### Post-Apocalyptic Art Artists are exploring creative ways to survive the apocalypse, leading to unique and imaginative exhibitions that can inspire new products and designs. ### Survival Gear The need for survival gear has led to the creation of innovative, multi-use tools that cater to a diverse range of outdoor and emergency situations. ## What the Apocalyptic Attitude trend means for industry ### For Outdoor & Adventure Industry The rising trend of survival gear is driving innovation in the outdoor and adventure industry, with companies needing to stay ahead of the game with innovative and compact solutions. ### For Art & Design Industry The trend of post-apocalyptic art is pushing artists and designers to create unique and imaginative products that cater to the growing need for survivalist gear and anti-doomsday products. ### For Luxury Bunker Industry The rise of prepper culture has led to the emergence of luxury bunkers, providing safe and comfortable living spaces for high-end buyers in the event of an apocalypse. ## Trend signals for Apocalyptic Attitude Trend score 5.0 out of 10, from popularity 75%, activity 67%, freshness 8%. - Popularity: 75% - Activity: 67% - Freshness: 8% ## Examples of the Apocalyptic Attitude trend 7 featured examples from May 10, 2010 to Jan 6, 2011. - [Haute Apocalypse Gear](https://www.trendhunter.com/trends/trippy-apocalyptic-fashion-heynieks-2012-end-of-the-world-inspired-clothing): The Heyniek 'Fantastic Fatalism' Line is a Hot Way to Go (Category: Fashion) Implication: The fashion design industry can capitalize on the trend of apocalypse-inspired collections by creating unique and visually captivating clothing lines. - [Artistic Apocalyptic Avoiders](https://www.trendhunter.com/trends/Climate-Capsules-Means-of-Surviving-Disaster): The 'Climate Capsules: Means of Surviving Disaster' Exhibition (Category: Eco) Implication: Disruptive innovation opportunities in creating artistic and visually appealing survival capsules and preservation methods. - [Post-Apocalyptic Vegetable Farms](https://www.trendhunter.com/trends/lettuce-growing-vending-machine): Lettuce-Growing Vending Machine Produces Sunless Salad Greens (Category: Eco) Implication: Indoor farming companies can capitalize on the use of fluorescent bulbs to optimize crop growth and increase yields in controlled environments. - [Compact Multiuse Survival Gear](https://www.trendhunter.com/trends/sol-survival-kit): Sol Survival Kit Prepares You for the Worst (Category: Tech) Implication: The outdoor recreation industry can capitalize on the demand for compact, multiuse survival gear by offering innovative products that cater to adventure enthusiasts' needs. - [Minimalist Gas Masks](https://www.trendhunter.com/trends/samsonite-breathing-mask): The Samsonite Breathing Mask Trims the Fat off Conventional Gas Masks (Category: Lifestyle) Implication: The PPE industry can explore disruptive innovations in minimalist gas mask designs to enhance worker safety and comfort. - [Communal Apocalyptic Abodes](https://www.trendhunter.com/trends/vivos-shelters): The ‘Vivos' Shelters Will Protect Your 'Hood (Category: World) Implication: The construction and sale of luxury bunkers can serve as a disruptive innovation within the real estate industry, offering a unique and in-demand type of property. - [Apocalyptic Robots](https://www.trendhunter.com/trends/blanks-robots): Tyler Jackson's BLANKS Robots are Reclaimed Wooden Wonders (Category: Eco) Implication: Opportunities for artists to create unique and thought-provoking works inspired by apocalyptic themes. ## Recent trend clusters - 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