# Apocalypse Apparel Apocalyptic style is on the rise as brands look to pop culture for inspiration. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 13, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/apocalypse-style ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Apocalypse Apparel trend? **Apocalypse Apparel:** The pop-cultural rise of apocalyptic entertainment has entered the fashion industry, with brands creating collections that are themed after an imagined apocalypse, or items that would actually be functional in the case of one. These items serve as an extension of the dystopian imagery that's currently so commonplace in reality and fantasy alike. ## The consumer insight behind the Apocalypse Apparel trend As the present day reality reflects for many the same dystopian imagery they often consume through books and tv shows, some people seek out forms of escapism while others lean into the idea of living in a dystopia. The latter group of consumers look for either functional products of "survival" that reflect the current social and political climate, or one that we're heading towards. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 17, 2017 to Feb 12, 2019 - Published: Feb 13, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Apocalypse Apparel trend ### Apocalyptic Fashion The trend of apocalyptic entertainment has entered the fashion industry as brands create collections themed after an imagined apocalypse or survival items. ### Dystopian Literature-Inspired Fashion Fashion brands reference dystopian literature for their clothing design and lookbooks, featuring militantly authoritative styles and propaganda-styled graphic illustrations. ### Climate Clothing Designers draw inspiration from disastrous events within ecological and political spheres and create functional climate clothing using futuristic metallic textures and water-repellent fabrics. ## What the Apocalypse Apparel trend means for industry ### For Fashion Industry Fashion brands create collection concepts based on a variety of trends. ### For Technology Industry New technological advances are necessary to create innovative clothing and wearable materials. ### For Environmental Industry Fighting climate change by utilizing technology and creating awareness is important to ensure the continuation of life as we know it. ## Workshop question How could your brand better draw from popular themes in pop-culture? ## Trend signals for Apocalypse Apparel Trend score 4.4 out of 10, from popularity 59%, activity 63%, freshness 8%. - Popularity: 59% - Activity: 63% - Freshness: 8% ## Examples of the Apocalypse Apparel trend 5 featured examples from Jan 17, 2017 to Feb 12, 2019. - [Apocalyptic Pollution-Detecting Sweaters](https://www.trendhunter.com/trends/air-pollution-detector): Eva Sonneveld Boasts a Chic Air Pollution Detector (Category: Eco) Implication: The fashion industry can explore the creation of pollution-detecting garments that merge style and functionality. - [Dystopian Literature Fashion Lookbooks](https://www.trendhunter.com/trends/dystopian-literature): Syndicate's Fall/Winter 2018 Shoot Has a Chilling Message (Category: Fashion) Implication: Opportunity: Fashion brands can explore new avenues for creativity by infusing dystopian literature influences into their designs. - [Luxurious Apocolyptic Fashion](https://www.trendhunter.com/trends/new-damir-doma): The New Damir Doma Collection Boasts Boldly Distressed Ensembles (Category: Luxury) Implication: Fashion brands can tap into the demand for luxurious apocalypse-inspired clothing. - [Techno-Apocalyptic Fashion Wear](https://www.trendhunter.com/trends/climate-clothing): Maison Margiela`s Fall 2018 Features Combat-Ready Climate Clothing (Category: Luxury) Implication: The fashion industry can capitalize on the demand for functional climate clothing by introducing innovative designs. - [Apocalyptic Apparel Collections](https://www.trendhunter.com/trends/apocalyptic-apparel): 'Unfortunately, Ready to Wear' Adresses Climate Change Via Fashion (Category: Eco) Implication: Disruptive innovation opportunity: Augmenting conventional fashion design approaches to incorporate functionality, sustainability, and climate-consciousness. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)