# Anywhere Athletic Portable play ensures athletic consumers don't have to compromise. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 19, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/anywhere-athletic ## Key Figures - Trend score: 3.9/10 - Evidence articles: 4 ## What is the Anywhere Athletic trend? **Anywhere Athletic:** As the responsibilities of adulthood pile on, consumers have less time to indulge in hobbies in a formal setting. Products that allow for on-the-go playtime satisfy both the need to fulfill duty, and the need for leisure. This duality is something consumers seek in all wares, as consolidating responsibility with enjoyment is difficult in today's fast-paced society. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 2 to Nov 30, 2013 - Published: Mar 19, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Anywhere Athletic trend ### On-the-go leisure Products that allow for on-the-go playtime satisfy both the need to fulfill duty and the need for leisure, offering opportunities to create portable fitness equipment ### Compact and portable Consumers are seeking increasingly compact and portable wares, leading to disruptive innovation opportunities for practical and easily transportable sports equipment ### Combination products Combining leisure and practicality in a single product is a trend that is growing to meet the demands of today's fast-paced society, leading to disruptive innovation opportunities for versatile, dual-use products ## What the Anywhere Athletic trend means for industry ### For Fitness Portable and practical fitness equipment is an area for innovation and growth, tapping into the on-the-go leisure trend ### For Outdoor recreation Combining leisure and practicality in outdoor recreation products allows for easily transportable and multi-use equipment, responding to the growing demand for compact and portable wares ### For Footwear Innovations in footwear that prioritize portability and practicality meets the demand for compact and versatile products, specifically in the hiking industry ## Trend signals for Anywhere Athletic Trend score 3.9 out of 10, from popularity 53%, activity 57%, freshness 8%. - Popularity: 53% - Activity: 57% - Freshness: 8% ## Examples of the Anywhere Athletic trend 4 featured examples from Feb 2 to Nov 30, 2013. - [Lightweight Foldable Hiking Boots](https://www.trendhunter.com/trends/boulder-boots): These Boulder Boots are Easy to Carry to Get to Your Destination (Category: Lifestyle) Implication: The footwear industry has a chance to revolutionize hiking boots by making them lightweight, foldable, and easy to carry on outdoor trips. - [Portable Pocket Bikes](https://www.trendhunter.com/trends/strida-foldable-bike): The Strida Foldable Bike is Portable and Wholly Productive (Category: Autos) Implication: The Strida Foldable Bike presents an opportunity for other bicycle manufacturers to adopt simpler and more innovative designs while offering greater portability. - [Collapsible Soccer Nets](https://www.trendhunter.com/trends/bazookagoal): The BazookaGoal Lets You Instantly Turn Any Field into a Football Pitch (Category: Lifestyle) Implication: The sports equipment manufacturing industry can explore the production of collapsible sports gear to cater to the demand for portable and versatile equipment. - [Clothing-Filled Punching Bags](https://www.trendhunter.com/trends/punch-bag-laundry): The Punch Bag Laundry Bag is Temporary Gym Equipment (Category: Art & Design) Implication: The fitness equipment industry can explore the opportunity to design more portable and space-saving exercise solutions like the Punch Bag Laundry Bag. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)