# Anti-Tech Packaging Tech product packaging evolves to reference a simpler time. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Apr 6, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/antitech-packaging ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Anti-Tech Packaging trend? **Anti-Tech Packaging:** The world of technology is advancing at such a rapid pace, it can be overwhelming. Instead of alienating consumers with futuristic aesthetics, brands are opting for packaging that references a simpler time. Retro-inspired packaging not only draws upon the power of nostalgia, it also makes tech products more accessible for those with less tech savvy. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 5 to Jan 19, 2015 - Published: Apr 6, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Anti-Tech Packaging trend ### Retro Packaging Brands are opting for packaging that references a simpler time, drawing upon the power of nostalgia to make products more accessible. ### Interactive Packaging Packaging with conductive ink or other interactive features creates a unique, engaging experience for consumers. ### Novelty Packaging Packaging that imitates books or games creates a memorable and collectible product experience. ## What the Anti-Tech Packaging trend means for industry ### For Consumer Electronics Innovative packaging for tech products can set brands apart and improve appeal for non-tech-savvy consumers. ### For Music Interactive and novel packaging can draw in collectors and music enthusiasts who appreciate unique product experiences. ### For Designer Goods Retro and novelty packaging can add value and create a sense of exclusivity for high-end designer products. ## Workshop question How could you better provide your customer with an opportunity to unplug? ## Trend signals for Anti-Tech Packaging Trend score 3.6 out of 10, from popularity 58%, activity 41%, freshness 8%. - Popularity: 58% - Activity: 41% - Freshness: 8% ## Examples of the Anti-Tech Packaging trend 4 featured examples from Jan 5 to Jan 19, 2015. - [Computer Game Cartons](https://www.trendhunter.com/trends/pacman-packaging): This Pacman Packaging Concept Was Made to Be Playful and Interactive (Category: Marketing) Implication: Innovative packaging designs that go beyond traditional functionality to create memorable experiences. - [Novel Smartphone Packaging](https://www.trendhunter.com/trends/phone-package-design): This Phone Package Design Takes Inspiration from a Hardcover Book (Category: Tech) Implication: Incorporating creative and innovative packaging design can help differentiate products in a highly competitive consumer electronics market. - [Retro Rebranded Packaging](https://www.trendhunter.com/trends/retro-rebrand): This Shure Special Edition Microphone Gets a Vibrant Vintage Image (Category: Marketing) Implication: Disruptive innovation opportunity: Consumer goods companies can differentiate their products through innovative and eye-catching packaging designs that tap into consumer nostalgia. - [Interactive Record Covers](https://www.trendhunter.com/trends/record-cover): DJ QBert's Record Cover Plays Songs When Prompted by Touch (Category: Pop Culture) Implication: Record labels and artists can leverage interactive album covers to attract attention, differentiate their physical releases, and provide added value to consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)