# Anti-Taboo Intimacy Topics related to sex are less taboo and more productive. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 27, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/antitaboo-intimacy ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Anti-Taboo Intimacy trend? **Anti-Taboo Intimacy:** With women's empowerment being more top-of-mind than ever before, one of the ways this is translating to products and services is through the deconstruction of taboos in discussions about genitalia. Whether it's through books or specialty care products, the growing transparency surrounding this subject speaks to consumers seeking fresh and authentic perspectives on bodily autonomy. ## The consumer insight behind the Anti-Taboo Intimacy trend For women and girls around the world who work as local and global activists to push for equal rights, protection and representation--deconstructing harmful gender representations is a key factor in achieving the change. Many of these gendered expectations are personal, and can be overcome with spaces, tools and information that empower individuals to let go of negative perceptions at a grassroots level that they can then expand outward. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 13 to Dec 30, 2017 - Published: Feb 27, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Anti-Taboo Intimacy trend ### Deconstruction of Taboos As gender representations in society are being deconstructed, brands and organizations can create products and services that empower individuals and communities to overcome negative perceptions. ### Women-only Spaces The growing demand for safe spaces for women presents opportunities for businesses to create products and services that cater specifically to this need, while also promoting community-building and empowerment. ### At-home Medical Testing As people seek more convenient ways to manage their health, at-home medical testing presents a promising disruptive innovation opportunity for businesses to provide professional diagnoses and advice from the comfort of one's own home. ## What the Anti-Taboo Intimacy trend means for industry ### For Feminine Care Brands and organizations can create innovative feminine care products and services that empower women to take control of their health and well-being, while also challenging traditional gender roles. ### For Wellness As wellness continues to grow as a profitable industry, businesses can tap into the trend by providing holistic products and services that promote self-care, self-exploration, and self-expression. ### For Sexual Health As society becomes more open and accepting of sexual health discussions, there is a need for novel products and services that cater to consumers seeking fresh and authentic perspectives, while promoting sexual liberation and well-being. ## Workshop question How could your brand better empower its consumer? ## Trend signals for Anti-Taboo Intimacy Trend score 3.5 out of 10, from popularity 52%, activity 44%, freshness 8%. - Popularity: 52% - Activity: 44% - Freshness: 8% ## Examples of the Anti-Taboo Intimacy trend 4 featured examples from Mar 13 to Dec 30, 2017. - [Genitalia Care Collections](https://www.trendhunter.com/trends/the-perfect-v): The Perfect V Offers Cosmetic Products for the Vulva (Category: Fashion) Implication: The Perfect V has sparked disruption within the beauty industry, creating a niche market that other beauty companies may choose to follow by creating their own vulva-specific prod… - [Sacred Feminine Spaces](https://www.trendhunter.com/trends/for-women-only): 'WMN Space' is a LA Destination for Women Only (Category: Business) Implication: The wellness and healing industry can capitalize on the demand for pregnancy and postpartum support, meditation classes, and healing circles offered at women-only spaces. - [At-Home Women's Health Tests](https://www.trendhunter.com/trends/smartjane): uBiome's SmartJane Checks for Vaginal Health and STIs (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Combine technology and healthcare to create innovative solutions like SmartJane. - [Informative Genitalia Books](https://www.trendhunter.com/trends/pussypedia): Pussypedia Offers Illustrations and Information on Female Genitalia (Category: Lifestyle) Implication: Opportunities for innovation in the healthcare and education sectors to address the lack of comprehensive information and education on women's sexual health. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)