# Anti-Social Media Users rebel against social media to show disdain for its ubiquitous nature. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 29, 2014, updated Feb 20, 2014 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/antisocial-media ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Anti-Social Media trend? **Anti-Social Media:** While the number of users on social networks continues to rise, those who negate the usage of the tools are making opinions heard by spoofing and shaming the interactions that have become commonplace in society. The surge of anti-social media followers highlights the spastic nature of millennial demographics and an insatiable tendency to gravitate towards counterculture ideas. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 19, 2013 to Mar 4, 2014 - Published: Jan 29, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Anti-Social Media trend ### Counterculture Reaction on Social Media The rising trend of millennials rejecting mainstream social media is creating opportunities for businesses to tap into diverse audiences with unconventional preferences. ### Humorous Anti-Social Media Content The trend of creating humorous and ironic content around social media overuse is growing, providing opportunities for businesses to reach audiences with a relatable message. ### Anti-Social Media Advertising The trend of using social media to promote unplugging from social media itself is increasing, offering opportunities for brands to appeal to consumers who want to disconnect from the digital world. ## What the Anti-Social Media trend means for industry ### For Social Media Marketing Brands can use counterculture movements and ironic content to appeal to unconventional audiences on social media platforms. ### For Humorous Content Creation Content creators can tap into the growing trend of anti-social media humor to reach audiences with a relatable message. ### For Physical Book Retailing Anti-social media book ads can attract consumers who are seeking to disconnect and offer opportunities for bookstores to promote physical reading materials. ## Trend signals for Anti-Social Media Trend score 4.6 out of 10, from popularity 80%, activity 51%, freshness 8%. - Popularity: 80% - Activity: 51% - Freshness: 8% ## Examples of the Anti-Social Media trend 4 featured examples from Oct 19, 2013 to Mar 4, 2014. - [Online Friendship-Testing Stunts](https://www.trendhunter.com/trends/real-life-facebook-friends): Greg Benson Goes Out to Visit His Real Life Facebook Friends (Category: Unique) Implication: The Real-Life Facebook experiment is disruptive innovation in the media industry, as it presents revenue opportunities for reality/prank TV series and YouTube channels. - [Ironic Social Media Shirts](https://www.trendhunter.com/trends/hashtag-tshirt): People Who Hate People Who Over Tag Should Wear the Hashtag T-Shirt (Category: Fashion) Implication: There are opportunities for fashion companies to launch lines of ironic, humorous, and blunt apparel that resonates with millennial and Gen Z consumers. - [Anti-Social Media Book Ads](https://www.trendhunter.com/trends/book-ad): Norlis' Book Ad Campaign Cleverly Arranges Book Titles (Category: Marketing) Implication: Bookstores and other literary companies can use this campaign to promote their products and encourage people to read instead of solely relying on screens. - [Anti-Tweeting Spoof Songs](https://www.trendhunter.com/trends/song-about-twitter): Chescaleigh's Song About Twitter is Set to No Doubt's 'Don't Speak' (Category: Pop Culture) Implication: Opportunities to produce and distribute humorous social media parody content. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)