# Anti-Package Lack of packaging conveys both literal transparency and eco-consciousness. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 29, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/antipackage ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Anti-Package trend? **Anti-Package:** The omnipresence of social media and shared opinion has placed a premium on transparency. This also creates consumers who expect brands to make a positive impact on the world in a way that is tangible. Minimized waste via unpackaged products achieves this while alleviating consumption guilt for consumers who are conscious of their carbon footprint. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 15, 2017 to Feb 13, 2019 - Published: May 29, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Anti-Package trend ### Package-Free Products The minimized waste trend via unpackaged products alleviates consumption guilt for environmentally conscious consumers. ### Edible Packaging Edible packaging solutions such as Roza Janusz's Scoby provide disruptive innovation opportunities for food and packaging industries. ### Vegan Beauty Products Lush Cosmetics' use of vegan ingredients such as aquafaba in the production of its package-free bath products matches the growing preference for plant-based consumer goods. ## What the Anti-Package trend means for industry ### For Sustainable Products Retail Entrepreneurs can invest in providing more sustainable product options, in response to consumer consciousness about environmental impact. ### For Beauty and Personal Care Industry Innovation within the Beauty and Personal Care industry has become critical to provide eco-friendly solutions like package-free products that immensely contribute to zero-waste products and are relevant to sustainability trends. ### For Food Service Industry The food service industry has the opportunity to embrace edible packaging solutions like Roza Janusz's Scoby, to address consumer concerns about waste and environmental impact of take-out packaging. ## Workshop question What is one industry norm you could challenge to provide more authenticity? ## Trend signals for Anti-Package Trend score 5.2 out of 10, from popularity 85%, activity 62%, freshness 8%. - Popularity: 85% - Activity: 62% - Freshness: 8% ## Examples of the Anti-Package trend 6 featured examples from Feb 15, 2017 to Feb 13, 2019. - [Fully Edible Food Packaging](https://www.trendhunter.com/trends/edible-food-packaging): Roza Janusz Uses Scoby as an Alternative to Plastic Take-Out Boxes (Category: Eco) Implication: The food packaging industry can explore the use of fully edible packaging made from Scoby as a sustainable and eco-friendly packaging option. - [Vegan Protein Shampoos](https://www.trendhunter.com/trends/protein-shampoo): Lush Cosmetics' Package-Free Shampoos are Made with Aquafaba (Category: Eco) Implication: The cosmetics industry has the opportunity to develop more innovative, vegan and package-free products that cater to consumers needs. - [Single-Use Soap Sheets](https://www.trendhunter.com/trends/soap-sheets): Lush Cosmetics' 'Washcards' Can Be Torn for Use in the Shower (Category: Fashion) Implication: Brands can innovate and explore eco-friendly or alternative forms of cosmetics to meet changing consumer preferences. - [Package-Free Lifestyle Shops](https://www.trendhunter.com/trends/package-free): The Package Free Shop Features Eco-Friendly Products (Category: Eco) Implication: The Package Free Shop provides a model for retailers to offer zero-waste products and packaging that cater to environmentally conscious consumers. - [Reusable Facial Cleansers](https://www.trendhunter.com/trends/facial-rounds): Lush's '7 To 3' Facial Rounds are Biodegradable and Package-Free (Category: Eco) Implication: Lush Cosmetics' reusable facial rounds disrupt the conventional personal care products market. - [Solid Deodorant Bars](https://www.trendhunter.com/trends/solid-deodorant): Lush Cosmetics' T'eo Absorbs Sweat and Neutralizes Underarm Odor (Category: Fashion) Implication: Lush Cosmetics' T'eo and its package-free, natural ingredients are disrupting the beauty and personal care industry by offering a sustainable, eco-friendly solution for deodorant. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)