# Anti-Microbial Package Brands are debuting special packaging that inhibits bacterial growth. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 6, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/antimicrobial-package ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Anti-Microbial Package trend? **Anti-Microbial Package:** Brands are developing and deploying product and shipping packaging with special anti-microbial coatings. While some companies in this space are focusing on ensuring safety during the COVID-19 pandemic, others are looking to extend the shelf life of their products. ## The consumer insight behind the Anti-Microbial Package trend Consumer concern for health and safety has skyrocketed during the COVID-19 pandemic, making everyone even more mindful than before about objects and people they come in contact with. As a result, individuals are strongly emphasizing the need for hygiene and this creates a demand for higher standards when it comes to services, as well as the manufacturing and handling of goods. When this need is met, consumers feel safer and more at ease in their everyday life. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 25 to Sep 6, 2020 - Published: Sep 6, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Anti-Microbial Package trend ### Anti-Microbial Packaging Consumer concern for health and safety has increased, leading to a demand for higher hygiene standards in goods and services. ### Shelf Life-Extending Packaging Innovative packaging solutions can minimize food waste and potentially reduce the need for harmful food preservatives. ### Smart Plastic Additive Technology New anti-microbial packaging technology adds protection against harmful organisms, addressing the growing need for packaging protection in the food industry. ## What the Anti-Microbial Package trend means for industry ### For Packaging Industry Developing anti-microbial coatings and shelf life-extending packaging can address consumer concerns, drive demand, and disrupt the wasteful shipping packaging market. ### For Food and Beverage Industry Innovative anti-microbial packaging can increase food safety and reduce the need for harmful preservatives, minimizing food waste and improving sustainability. ### For Consumer Goods Industry Anti-microbial packaging solutions can be applied to a range of formats beyond food, such as shipping goods, electronics, and other consumer goods, addressing the growing demand for safety and hygiene. ## Workshop question How might your brand answer consumer concerns for health and safety? ## Trend signals for Anti-Microbial Package Trend score 5.5 out of 10, from popularity 79%, activity 77%, freshness 9%. - Popularity: 79% - Activity: 77% - Freshness: 9% ## Examples of the Anti-Microbial Package trend 4 featured examples from Aug 25 to Sep 6, 2020. - [Ground-Breaking Antimicrobial Packaging](https://www.trendhunter.com/trends/antimicrobial-packaging): Returnity and Polygiene Offer Timely Shipping Innovations (Category: Eco) Implication: The introduction of antimicrobial packaging offers an opportunity for CPG companies to enhance the safety and hygiene of their products, providing a competitive edge in the market. - [Shelf Life-Extending Packaging](https://www.trendhunter.com/trends/active-food-packaging): NanoPack's Active Food Packaging is Anti-Microbial (Category: Business) Implication: The food packaging industry can explore the use of anti-microbial packaging to provide longer shelf life for perishable products and reduce waste. - [Anti-Microbial Fresh Produce Packaging](https://www.trendhunter.com/trends/fresh-produce-packaging1): Veg-Fresh Farms Boasts New Smart Plastic Additive Tech (Category: Lifestyle) Implication: The packaging industry can leverage anti-microbial packaging technology to reduce food contamination, increase shelf-life, and improve customer safety. - [Anti-Microbial Packaging Films](https://www.trendhunter.com/trends/antimicrobial-packaging1): Parkside Flexibles and Touchguard Bet on Sanitation in Packaging (Category: Business) Implication: The packaging industry has an opportunity to leverage anti-microbial packaging films to meet the growing demand for hygienic and safe packaging solutions. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)