# Antimicrobial Cosmetic The beauty industry is developing antimicrobial makeup tools. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Oct 28, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/antimicrobial-cosmetic ## Key Figures - Trend score: 4.8/10 - Evidence articles: 3 ## What is the Antimicrobial Cosmetic trend? **Antimicrobial Cosmetic:** The beauty industry is developing makeup tools that are made with antimicrobial components. This enhances the product's functionality and offers preventative solutions to consumers in their cosmetic routines. ## The consumer insight behind the Antimicrobial Cosmetic trend Due to the global pandemic, health and safety standards have become more strict. Consumers are more conscious of viruses and the spread of bacteria on any surface that they encounter. They respond by integrating sanitation and hygiene into all purchase decisions. They favor brands that have anti-microbial properties, enhancing a product’s intended purpose. ## At a Glance - Evidence: 3 featured examples - Articles from: Mar 17, 2017 to Oct 28, 2020 - Published: Oct 28, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Antimicrobial Cosmetic trend ### Antimicrobial Tools The beauty industry is enhancing functional products with antimicrobial components to offer preventative solutions. ### On-The-Go Treatments The beauty industry is offering more portable and convenient solutions for personal hygiene and skincare. ### Eco-Friendly Products The beauty industry is making efforts to reduce waste and use more sustainable materials in their products. ## What the Antimicrobial Cosmetic trend means for industry ### For Cosmetics Brands can enhance their products with antimicrobial properties to provide added value and safety for consumers. ### For Personal Care There is an opportunity to offer more portable and convenient hygiene and skincare solutions for on-the-go consumers. ### For Environmental Sustainability The beauty industry can reduce environmental waste by using eco-friendly materials in their products and reducing packaging waste. ## Workshop question How can your brand enhance the functions of existing products or services? ## Trend signals for Antimicrobial Cosmetic Trend score 4.8 out of 10, from popularity 72%, activity 63%, freshness 9%. - Popularity: 72% - Activity: 63% - Freshness: 9% ## Examples of the Antimicrobial Cosmetic trend 3 featured examples from Mar 17, 2017 to Oct 28, 2020. - [Antimicrobial Makeup Sponges](https://www.trendhunter.com/trends/ecotools-fresh-perfecting-makeup-blender): The EcoTools Fresh Perfecting Makeup Blender Stay Fresh for Longer (Category: Eco) Implication: Cosmetics brands can benefit from the trend towards antimicrobial and eco-friendly beauty products by exploring new materials and technologies. - [Rotating Makeup Brushes](https://www.trendhunter.com/trends/foundation-brush): blendSMART's Rotating Foundation Brush Simplifies Cosmetic Blending (Category: Fashion) Implication: The automated Rotating Foundation Brush offers disruptive innovation in the beauty and cosmetics industry by streamlining makeup application. - [Pen-Like Acne Treatments](https://www.trendhunter.com/trends/spot-treatment-for-acne): Glossier's 'Zit Stick' is an On-the-Go Spot Treatment for Acne (Category: Fashion) Implication: The beauty and skincare industry can explore the creation of portable and discreet spot treatments that cater to consumers' on-the-go lifestyles. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)