# Anti-Loneliness Brands take more active roles in combating the loneliness epidemic. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 2, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/antiloneliness ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Anti-Loneliness trend? **Anti-Loneliness:** With self-reported "loneliness" on the rise in wealthy countries around the world, brands are looking to combat this epidemic through everything from studying social eating habits to co-living design concepts. This involvement allows these companies to hone in on niche but widespread consumer interests, as well as provide the desired companionship. ## The consumer insight behind the Anti-Loneliness trend Social media platforms allow efficient and on-demand communication, however, the absence of face-to-face interaction has steadily increased feelings of alienation among consumers. The growing loneliness epidemic is even reported to create physical health issues, on top of the mental stressors people who feel socially isolated have to deal with. As achieving happiness and healthy companionship are inherently human interests, consumers in the tech age struggle to battle these feelings of alienation through technology and the facilitation of face-to-face interactions. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 22, 2014 to Nov 24, 2018 - Published: Jan 2, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Anti-Loneliness trend ### Anti-Loneliness Brands are taking a more active role in combating loneliness by studying social eating habits and designing co-living concepts. ### On-Demand Companionship Services New services are emerging to connect senior citizens with companions who can help with tasks, technology, and transportation. ### Facial Tracking Robotics Research is being done on the social experience of eating, using robotics such as the 'Arm-A-Dine' to understand the loneliness epidemic. ## What the Anti-Loneliness trend means for industry ### For Technology Innovations in robotics, apps, and social media continue to shape how we address issues of loneliness. ### For Real Estate Co-living concepts provide a unique solution to the affordable housing crisis and social isolation among urban residents. ### For Healthcare As loneliness causes physical as well as mental health issues, there is a growing need for healthcare providers to address social isolation alongside traditional medical treatment. ## Workshop question How could your brand work to enhance consumer health? ## Trend signals for Anti-Loneliness Trend score 4.7 out of 10, from popularity 74%, activity 57%, freshness 8%. - Popularity: 74% - Activity: 57% - Freshness: 8% ## Examples of the Anti-Loneliness trend 4 featured examples from Apr 22, 2014 to Nov 24, 2018. - [Anti-Loneliness Cafes](https://www.trendhunter.com/trends/moomin-cafe): Stuffed Animals in 'Moomin Cafe' Never Let You Dine Alone (Category: Unique) Implication: Offering objects for companionship, like stuffed animals, in restaurants could disrupt the hospitality industry and provide a unique offering for patrons looking to dine alone. - [Futuristic Co-Living Concepts](https://www.trendhunter.com/trends/one-shared-house-2030): One Shared House 2030 Aims to Find Solutions to the Housing Crisis (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transforming the real estate industry by reimagining housing models and creating more inclusive and affordable living options. - [On-Demand Companionship Services](https://www.trendhunter.com/trends/companionship-services): 'Papa' Connects Senior Citizens to "Grandkids on Demand" (Category: Business) Implication: The on-demand companionship trend presents opportunities for home care service providers to expand their offerings and cater to the emotional needs of senior citizens. - [Facial Tracking Feeding Arms](https://www.trendhunter.com/trends/armadine): The 'Arm-A-Dine' is Being Used to Investigate Social Eating (Category: Tech) Implication: The 'Arm-A-Dine' could be applied in the hospitality industry to enhance dining experiences and create a unique social atmosphere. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)