Designers are recognizing the need for privacy in the connected age
Trend - Brands and designers are launching anti-facial recognition interventions that take on the form of facial jewelry, masks, and software. These innovations are useful not only to day-to-day consumers, but also to whistleblowers, journalists, and protestors.
Insight - Contemporary consumers are growingly becoming wary of the technology with which they interact in their day-to-day. As the implementation of smart tech increases throughout the board, many—especially those who are putting themselves at risk to instill positive change—are worried about their own privacy and safety. This creates a demand for intervention products that allow individuals to feel safer and more comfortable.
Insight - Contemporary consumers are growingly becoming wary of the technology with which they interact in their day-to-day. As the implementation of smart tech increases throughout the board, many—especially those who are putting themselves at risk to instill positive change—are worried about their own privacy and safety. This creates a demand for intervention products that allow individuals to feel safer and more comfortable.
Workshop Question - How can your brand instill a sense of privacy in consuers?
