# Anti-Doomscroll Brands and designers are launching initiatives to help consumers stay positive. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Jan 18, 2021 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/antidoomscroll ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Anti-Doomscroll trend? **Anti-Doomscroll:** "Doomscrolling" is a psychological phenomenon where users scroll through bad news headlines on the Internet, even though the stories are creating unhealthy feelings. This term returned to popularity during COVID-19 and the global anti-racism movement. In response, new initiatives are raising awareness to counter the harmful doomscrolling habit with mindfulness and boundaries. ## The consumer insight behind the Anti-Doomscroll trend Thanks to the Internet, consumers can gain awareness of what is happening in the world at any given moment. As such, many individuals are seeking out information daily to educate themselves on social, political, and economic topics. For many, the act of being "always-on" creates negative feelings and contributes to burnout. As a result, consumers are looking for ways to strike a balance between their connected and offline selves. In prioritizing their mental health, individuals are able to remain happier and more motivated to contribute to problems with solutions. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 8 to Jan 16, 2021 - Published: Jan 18, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Anti-Doomscroll trend ### Anti-Doomscrolling Awareness Initiatives are raising awareness to counter the harmful doomscrolling habit with mindfulness and boundaries. ### Tech Disconnection 'Goodbye Phone, Hello World' by Paul Greenberg offers healthy tips towards disconnecting and finding inner peace. ### Limit-Setting Apps The Moment app limits app usage through scheduling to prioritize user mental health. ## What the Anti-Doomscroll trend means for industry ### For Publishing Publishing industry can consider releasing more content for tech disconnection and overall mental health tips. ### For Tourism Tourism industry can create more joyful travel experiences to promote mental health and inspire people towards adventures, even during a pandemic. ### For Social Media Social media industry can support anti-doomscrolling awareness and help individuals find balance on their platforms. ## Workshop question How can your brand help consumers strike a balance between URL and IRL? ## Trend signals for Anti-Doomscroll Trend score 4.1 out of 10, from popularity 68%, activity 45%, freshness 9%. - Popularity: 68% - Activity: 45% - Freshness: 9% ## Examples of the Anti-Doomscroll trend 4 featured examples from Jan 8 to Jan 16, 2021. - [Limit-Setting Mobile Apps](https://www.trendhunter.com/trends/moment-app1): The Moment Apps Prioritizes Consumer Mental Health Through Scheduling (Category: Lifestyle) Implication: The increasing demand for mobile apps that prioritize mental health, time management, and personalization create an opportunity for companies to develop innovative solutions in th… - [Tech Disconnection Publications](https://www.trendhunter.com/trends/goodbye-phone-hello-world): 'Goodbye Phone, Hello World' by Paul Greenberg Offers Healthy Tips (Category: Lifestyle) Implication: Opportunities exist to publish books, magazines, and online articles that promote healthy habits around technology use. - [Anti-Doomscrolling Websites](https://www.trendhunter.com/trends/antidoomscrolling): The Endless Doomscroller Seeks to Engage People with Awareness (Category: Lifestyle) Implication: Companies specializing in tech products and services can develop disruptive innovation solutions to address mental health concerns associated with social media use. - [Joyful Travel Websites](https://www.trendhunter.com/trends/doomscrolling): Inspired by Iceland Created a Site for the Opposite of "Doomscrolling" (Category: World) Implication: Innovative tourism companies can offer virtual travel experiences and wellness-focused trips to meet the needs of travelers seeking safe and uplifting travel options during uncert… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)