# Anticipatory Drive Predictive technology enters the auto market as an extension of autonomous tech. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 29, 2015 | Category: [Autos](https://www.trendhunter.com/pro/category/auto-and-motor-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/anticipatory-drive ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Anticipatory Drive trend? **Anticipatory Drive:** Drivers are looking for the perfect balance of control and automation, which is putting predictive technology in the spotlight in the auto industry. While autonomous vehicles remain a focus for the future, consumers are reacting positively to smaller scale additions that maintain control while easing the demands of being on the road. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 6 to Oct 20, 2015 - Published: Jan 29, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Anticipatory Drive trend ### Predictive technology Car manufacturers need to create a balance of control and automation. Predictive technology may be the key to achieving this balance. ### Autonomous driving tech integration As the industry moves towards autonomous driving tech, integration with other features such as traffic-jam sensing systems, drowsiness detection steering wheels, and dashboard cameras will be crucial. ### Traffic prediction and avoidance As traffic congestion continues to be an issue, predictive traffic apps that map traffic light patterns and estimating wait times can provide additional peace of mind for drivers. ## What the Anticipatory Drive trend means for industry ### For Automotive industry Manufacturers will need to explore more controlled automated driving features and the integration of autonomous driving tech with other features for a more seamless driving experience. ### For Technology industry Predictive technology is becoming increasingly popular especially in car manufacturing, providing opportunity for tech companies to explore and innovate with this technology. ### For Transportation industry The adoption of autonomous driving and predictive technology across cars and buses will transform the transportation industry and optimise efficiency by reducing traffic, maximising speed, and increasing safety. ## Trend signals for Anticipatory Drive Trend score 3.8 out of 10, from popularity 57%, activity 49%, freshness 8%. - Popularity: 57% - Activity: 49% - Freshness: 8% ## Examples of the Anticipatory Drive trend 4 featured examples from Jan 6 to Oct 20, 2015. - [Traffic Jam-Maneuvering Systems](https://www.trendhunter.com/trends/bosch-autonomous-driving): Bosch Autonomous Driving Technology was Introduced at CES 2015 (Category: Autos) Implication: The automotive industry can leverage Bosch's autonomous driving technology to develop self-driving cars and enhance driver experience. - [Drowsiness-Detecting Steering Wheels](https://www.trendhunter.com/trends/smart-steering-wheel): This Smart Steering Wheel Alerts Drivers When They're Drowsy (Category: Autos) Implication: The automotive industry can capitalize on the development of drowsiness-detecting steering wheels by integrating similar technology into other vehicle components, such as seats or… - [Predictive Traffic Apps](https://www.trendhunter.com/trends/traffic-light-system): The EnLighten App Predicts the Patterns of the Traffic Light System (Category: Autos) Implication: Disruptive innovation opportunity: Develop partnerships with car manufacturers to integrate predictive traffic apps and technologies into vehicle systems. - [Intelligent Dashboard Cameras](https://www.trendhunter.com/trends/dashboard-camera): This Smart Dashboard Device Helps Aid Accident Prevention (Category: Autos) Implication: Opportunity for integrating smart dashboard cameras as a standard feature in new cars. ## Recent trend clusters - [Racing Homage](https://www.trendhunter.com/protrends/racing-homage) (Autos) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Autos - [French Retro City Cars](https://www.trendhunter.com/trends/french-retro-city-cars) - [Factory-Backed Performance Centers](https://www.trendhunter.com/trends/heritage-performance-centers) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) - [Electric Luxury Grand Tourers](https://www.trendhunter.com/trends/high-price-ev-sedans) All articles: [Autos](https://www.trendhunter.com/autos)