# Ritualized Packaging Brands focus on product experience prior to consumption to enhance prestige. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 24, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/anticipated-packaging ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Ritualized Packaging trend? **Ritualized Packaging:** Adding an additional layer -- figuratively and literally -- to the experience, brands are enhancing the anticipation of products by adding elaborate wrapping or accessories to ritualize the opening. The focus on sensory experience prior to actually consuming the product adds a level of prestige as the ritual requires more time to appreciate and a distinct attention to novelty. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 23, 2013 to Jan 23, 2014 - Published: Jan 24, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Ritualized Packaging trend ### Sensory Experience Brands are focusing on enhancing the pre-consumption experience to add a level of prestige to their products by adding elaborate wrapping or accessories to ritualize the opening. ### Unique Packaging Brands are creating unique packaging through various designs, such as hand-drawn maps, crumpled paper bags, and sound-enhancing champagne amplifiers. ### Personalized Packaging Brands are integrating wrapping to add information and personalization to their products, such as tabs that allow for personal messages, and providing space for pen-written notes. ## What the Ritualized Packaging trend means for industry ### For Packaging Industry There is an opportunity for the packaging industry to develop new and innovative ways to enhance the pre-consumption experience and add a level of exclusivity to the products. ### For Beverage Industry The beverage industry can leverage unique and personalized packaging to add novelty to their products and appeal to consumers who are attracted to creative designs and experiences. ### For Luxury Industry There is a potential for the luxury industry to leverage the use of sensory and unique packaging to enhance the value and prestige of their products, and create a memorable unboxing experience for their consumers. ## Trend signals for Ritualized Packaging Trend score 4.9 out of 10, from popularity 71%, activity 67%, freshness 8%. - Popularity: 71% - Activity: 67% - Freshness: 8% ## Examples of the Ritualized Packaging trend 5 featured examples from Jun 23, 2013 to Jan 23, 2014. - [Tabbed Bottle Branding](https://www.trendhunter.com/trends/oac-liqueur-packaging): OAC Liqueur Packaging Features a Tag for Scribbling a Festive Message (Category: Lifestyle) Implication: Opportunity for alcoholic beverage companies to integrate personalized packaging and create seasonal flavored spirits to cater to holiday gifting demand. - [Crumpled Paper Bag Packaging](https://www.trendhunter.com/trends/ur-wine): The UR Wine Bottle Comes in a Wrinkled Brown Paper Bag (Category: Lifestyle) Implication: Innovating wine and beverage packaging with unconventional designs can create a unique selling point for brands and appeal to a broader range of consumers. - [Topographic Wine Packaging](https://www.trendhunter.com/trends/wine-packaging): The Waddesdon Wine Rothschild Collection Features a Map Design (Category: Lifestyle) Implication: The wine industry can take advantage of creative and map-inspired packaging designs to differentiate their products and attract new customers. - [Transformative Champagne Chillers](https://www.trendhunter.com/trends/keep-champagne-cold): 'Fashionably Clicquot' Changes Shape to Keep Champagne Cold (Category: Lifestyle) Implication: The shape-shifting packaging of the 'Fashionably Clicquot' sheath presents opportunities for disruptive innovation within the packaging industry. - [Sound-Enhancing Champagne Amplifiers](https://www.trendhunter.com/trends/krug-champagne): Krug Champagne Amplifier Lets You Hear the Sound of Bubbles (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the integration of technology to enhance the sensory experience of various beverages, such as cocktails and spirits. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)