# Anti-Chore Household cleaning skews toward instant germ prevention for long-term results. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 7, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/antichore ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Anti-Chore trend? **Anti-Chore:** Products in the household cleaning space are notoriously reactive, however the rise of the wellness wave has ushered in a more proactive, preventative mindset among consumers. These automated germ prevention-based products point to a consumer desire for thoroughness and long-term solutions that is also applied to health and wellness at large. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 9, 2016 to Sep 26, 2018 - Published: Feb 7, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Anti-Chore trend ### Proactive Cleaning Products Consumer desire for thoroughness and long-term solutions has shifted from a reactive to a proactive approach in household cleaning products. ### UV Sanitizing Technology Innovative designs that feature UV light are being increasingly used in products such as bed tables, air purifiers and toilet brushes to disinfect the surfaces and objects they come in contact with. ### Compact Sanitation Appliances Consumers are seeking compact sanitation devices that are multi-functional, can be used on various surfaces and can fit into small spaces, as evidenced by products such as steam clothing cabinets and air purifiers. ## What the Anti-Chore trend means for industry ### For Home Cleaning Products Brands in the home cleaning space can explore innovation in proactive products designed to provide thoroughness, efficiency and long-term solutions. ### For Health and Wellness UV sanitizing technology is a solution that can be applied to a range of devices, from sanitation supplies in households to medical equipment in hospitals. ### For Compact Appliances Brands designing all types of appliances can reflect the demand for compact devices that provide multi-functional benefits and can fit in smaller spaces. ## Workshop question In what ways can your brand appeal to the growing desire for automated health and wellness routines? ## Trend signals for Anti-Chore Trend score 4.6 out of 10, from popularity 64%, activity 67%, freshness 8%. - Popularity: 64% - Activity: 67% - Freshness: 8% ## Examples of the Anti-Chore trend 6 featured examples from Mar 9, 2016 to Sep 26, 2018. - [Self-Sanitizing Toilet Brushes](https://www.trendhunter.com/trends/selfsanitizing-toilet-brush): The 'LUMI' Brush Uses UV Light to Kill Harmful Germs and Bacteria (Category: Tech) Implication: Innovations in bathroom accessories that prioritize hygiene and cleanliness. - [Sheet-Sterilizing Bed Tables](https://www.trendhunter.com/trends/bed-care): The Bed Care Table Sanitizes and Vacuums Bed Surfaces (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the home supplies industry by developing innovative bed care and sanitization products. - [Portable Air-Sanitizing Appliances](https://www.trendhunter.com/trends/oqlar-air-purifier): The 'OQLAR' Air Purifier Fits on Your Desk or in the Car (Category: Tech) Implication: There is room for electronics manufacturers to invest in creating air-purifying technologies as a core addition to their product lines for health-conscious consumers. - [Clothing Closet Steamers](https://www.trendhunter.com/trends/clothing-cabinet): The Electrolux Steam Clothing Cabinet Cleans and Sanitizes Clothing (Category: Art & Design) Implication: Opportunity for appliances manufacturers to create innovative products for compact living spaces. - [Household Sanitizing Vacuums](https://www.trendhunter.com/trends/cleanwave): The CleanWave Sanitizing Portable Vacuum Can Be Used on Fabric Items (Category: Lifestyle) Implication: Opportunity for the home cleaning supplies industry to innovate with sanitizing products that cater to consumer demands for germ-free households. - [Germ-Killing Window Appliances](https://www.trendhunter.com/trends/steam-cleaner): The Sienna Visio Window Steam Cleaner Sanitizes and Shines (Category: Tech) Implication: The home cleaning products industry can develop and market chemical-free cleaning solutions to meet the demand for safer and more environmentally friendly options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)