# Anti-Age Tresses Hair care brands adopt anti-aging messaging for tresses. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 21, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/antiage-tresses ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the Anti-Age Tresses trend? **Anti-Age Tresses:** Brands that specialize in the process of maintaining healthy hair are now targeting customers concerned with aging, and the various impacts that can have on their tresses. Such branding targets the same concerns that most have regarding their hair – such as dryness and hair loss – but introduces it in a new way so as to be perceived as specialized for the demographic it's targeting. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 30, 2017 to Jun 2, 2018 - Published: Aug 21, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Anti-Age Tresses trend ### Anti-Aging Haircare Brands are introducing haircare products targeting the concerns of aging by creating specialized products that treat dryness, hair loss and more with anti-aging messaging. ### Drinkable Beauty Supplements A growing number of consumers are turning to nutritional and dietary supplements that offer anti-aging benefits to support hair, nails and skin. ### Haircare Systems New two-step revitalizing haircare systems with innovative ingredients, like melanin, are proven to reduce graying, nourish and promote fuller, stronger hair. ## What the Anti-Age Tresses trend means for industry ### For Cosmetics and Skincare Cosmetic brands can introduce anti-aging haircare products under their established beauty and skincare lines to elevate and expand their brand. ### For Pharmaceuticals Pharmaceutical companies can expand their product line to develop haircare treatment options that can be taken orally or topically to promote hair growth and reduce graying. ### For Nutraceuticals With the growing desire for natural ingredients and supplements, the haircare industry can adopt nutraceutical ingredients like collagen for their products that provide health and beauty benefits. ## Workshop question How could your brand create the perception of specialization or personalization? ## Trend signals for Anti-Age Tresses Trend score 4.3 out of 10, from popularity 67%, activity 54%, freshness 8%. - Popularity: 67% - Activity: 54% - Freshness: 8% ## Examples of the Anti-Age Tresses trend 5 featured examples from Aug 30, 2017 to Jun 2, 2018. - [Ayurvedic Hair Oils](https://www.trendhunter.com/trends/rathira-ayurveda): The Rathira Ayurveda 10 Days Hair Oil Prevents Hair Loss and Cures Dandruff (Category: Fashion) Implication: The beauty industry can offer Ayurvedic haircare products made using natural ingredients without complex technologies or chemicals to appeal to consumers who prefer natural soluti… - [Drinkable Anti-Aging Shots](https://www.trendhunter.com/trends/aethern): AETHERN's Beauty Supplement Takes the Form of an Easy-to-Drink Elixir (Category: Lifestyle) Implication: Beauty companies can create similar supplement products with specialized blends targeting skin health and beauty. - [Anti-Aging Collagen Elixirs](https://www.trendhunter.com/trends/anti-aging-elixir): Crushed Tonic Makes Anti-Aging Elixirs That are Collagen-Rich (Category: Lifestyle) Implication: This industry could benefit from creating and marketing drinks and supplements that focus on enhancing health and well-being through the use of natural ingredients and effective t… - [Anti-Aging Hair Systems](https://www.trendhunter.com/trends/serovital-hair-regeneres): SeroVital Hair Regeneres Delivers Melanin to the Roots & Reduces Graying (Category: Fashion) Implication: Hair care industry can explore natural ingredients and innovative delivery mechanisms for hair therapy products. - [Blowout-Enhancing Hair Butters](https://www.trendhunter.com/trends/alterna-haircare): Alterna Haircare's Butter Improves Hair's Texture and Appearance (Category: Fashion) Implication: Opportunity for haircare companies to develop a range of hair butters and creams that improve hair health and appearance, while also protecting hair from high temperatures. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)