# Anti-Age Snacking Snackable products boast anti-aging ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 18, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/antiage-snacking ## Key Figures - Trend score: 3.7/10 - Evidence articles: 7 ## What is the Anti-Age Snacking trend? **Anti-Age Snacking:** The food industry continues to take cues from the skincare space by adapting snack items with known anti-aging ingredients. These snackable foods give consumers the option to approach their beauty routines from an “inside-out” perspective. ## The consumer insight behind the Anti-Age Snacking trend For those consumers who align themselves with wellness trends, convenience hasn’t always been a factor in their purchases. Many consumers in this space are approaching their health and beauty in all-encompassing ways now that they have a greater understanding that prevention is more effective than reactive care. However, focusing on both topical products and altering their diets to enhance their appearance can be time-consuming. Pre-packaged items that consumers can trust are part of their all-encompassing approach to health function as a simple addition to their daily routines ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 17, 2017 to Jun 27, 2019 - Published: Oct 18, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Anti-Age Snacking trend ### Functional foods with anti-aging ingredients Companies are adding anti-aging ingredients to their snack products, offering consumers a convenient way to approach their beauty routines from an “inside-out” perspective. ### Detoxifying liquid diets The popularity of soup cleanse programs and soup detox kits provide health-conscious consumers with easy-to-consume nutritious alternatives. ### Functional condiments Condiments are beginning to incorporate purposeful ingredients, such as anti-aging and antioxidant-rich berries, appealing to consumers who are turning to a variety of foods and beverages with functional benefits. ## What the Anti-Age Snacking trend means for industry ### For Food and beverage These trends are disrupting the food and beverage industry by transforming snack and condiment products into functional items with additional health and beauty benefits. ### For Wellness These trends are supporting the wellness industry as it gains interest and growth in the market due to health-conscious consumers who prioritize beauty and prevention in their daily routines. ### For Cosmetics These trends are disrupting the cosmetics industry as consumers shift to an “inside-out” approach, as well as promote the use of anti-aging and other beneficial ingredients for healthier and younger-looking skin. ## Workshop question How could your brand prioritize convenience for its customers? ## Trend signals for Anti-Age Snacking Trend score 3.7 out of 10, from popularity 53%, activity 49%, freshness 9%. - Popularity: 53% - Activity: 49% - Freshness: 9% ## Examples of the Anti-Age Snacking trend 7 featured examples from Oct 17, 2017 to Jun 27, 2019. - [Functional Sweet Fruit Spreads](https://www.trendhunter.com/trends/sweet-fruit-spread): Dalmatia's Organic Supermix Spread Boasts an Anti-Aging Berry Trio (Category: Lifestyle) Implication: Opportunity to develop functional condiments and anti-aging food products in the food and beverage industry. - [Instant Chaga Tea Kits](https://www.trendhunter.com/trends/chaga-tea): Wild Remedies' Premium Instant Chaga Tea Beautifies While Boosting Immunity (Category: Lifestyle) Implication: The health and wellness industry can explore disruptive innovation opportunities by creating unique products that harness the potential of immunity-boosting ingredients like chaga… - [Soup Detox Kits](https://www.trendhunter.com/trends/soup-detox): The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials (Category: Lifestyle) Implication: Wellness and food brands can innovate with liquid diet and wellness-focused products to cater to health-conscious consumers. - [Detoxifying Soup Cleanses](https://www.trendhunter.com/trends/detoxifying-soup-cleanse): Glow Foods' Soup Cleanse Boasts Turmeric, Beetroot and Carrot Blends (Category: Lifestyle) Implication: Wellness food brands can create more innovative soup cleanse products that incorporate superfood ingredients to meet the needs of health-conscious consumers. - [Beauty-Boosting Energy Balls](https://www.trendhunter.com/trends/moodfix-wellness): MoodFix Wellness' Beauty Energy Balls Promote a Clear Complexion (Category: Lifestyle) Implication: The food and beverage industry can explore incorporating beauty-boosting ingredients in their products to meet the growing demand for functional and clean beauty foods. - [Anti-Aging Paleo Bars](https://www.trendhunter.com/trends/mega-bar): Paleo Ranch's SKINNY and MEGA Bar Collections are Enriched with Collagen (Category: Lifestyle) Implication: The health and wellness industry can leverage the trend of enriching products with collagen to create innovative beauty and anti-aging solutions. - [Sour Berry Sesame Bars](https://www.trendhunter.com/trends/sesame-bars): Naura Foods' Bio Sesame Snaps with Maqui Spotlight a Sour Berry (Category: Lifestyle) Implication: Food manufacturers can capitalize on the emergence of superfruits by incorporating them into new products, such as snacks and beverages. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)