# Animated Interface Websites integrate interactive features to encourage visitor engagement. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Apr 30, 2015 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/animated-interface ## Key Figures - Trend score: 4.6/10 - Evidence articles: 5 ## What is the Animated Interface trend? **Animated Interface:** Helping to create a more engaging, memorable visitor experience, brands are developing webpages that offer a creative user experience and put aesthetics at the forefront. In the competitive digital landscape, standing out is critical, and this approach to website design is helping brands compete for clicks. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 13 to Oct 22, 2015 - Published: Apr 30, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Animated Interface trend ### Interactive Web Design Brands are developing webpages that offer a creative user experience and put aesthetics at the forefront, creating new opportunities for user engagement. ### Immersive Illustration Companies are leveraging creative design to showcase their products in a visually compelling way that appeals to customers. ### Interactive Education Websites and services are going beyond simply teaching or demonstrating a product, approaching it in an innovative way so that users can, first hand, learn and test usage and content. ## What the Animated Interface trend means for industry ### For Design A focus on interactive design and creative applications can differentiate brands from competitors and increase customer engagement. ### For Food and Beverages Online food and beverage retailers can highlight the quality of their product, appeal to customers with immersive design and innovative content creation. ### For Technology Technological innovation in areas such as interactive web design have created opportunities for companies looking to improve customer engagement. ## Workshop question How can your brand increase its online and social media presence using a more interactive strategy? ## Trend signals for Animated Interface Trend score 4.6 out of 10, from popularity 64%, activity 65%, freshness 8%. - Popularity: 64% - Activity: 65% - Freshness: 8% ## Examples of the Animated Interface trend 5 featured examples from Jan 13 to Oct 22, 2015. - [Earthly Imagery Websites](https://www.trendhunter.com/trends/dscovr-website): The DSCOVR Service Offers Satellite Photos of the Earth Updated Daily (Category: Tech) Implication: The geospatial solutions industry can leverage real-time satellite imagery to offer advanced mapping, navigation, and location-based services for various sectors, including transp… - [Interactive Baking Pages](https://www.trendhunter.com/trends/cake-website): A Creative Cake Website Lets Users Test Ingredients by Drag and Drop (Category: Marketing) Implication: Interactive baking websites offer new avenues for showcasing and selling baked goods, enhancing the overall consumer experience. - [Interactive Cocktail Websites](https://www.trendhunter.com/trends/hendricks-gin-drinks): This Site Shares How-To Videos to Make Hendrick’s Gin Drinks (Category: Marketing) Implication: Beverage companies can create interactive websites and digital education tools to better educate consumers and the industry about their products and brand history. - [Story-Focused Online Shops](https://www.trendhunter.com/trends/fair-trade-bananas): All Good Organics Sells Fair Trade Bananas on Dynamic E-Commerce Site (Category: Marketing) Implication: The e-commerce industry can provide disruptive innovation opportunities by creating immersive online shopping experiences that prioritize storytelling and transparency. - [Side-Scrolling Snack Sites](https://www.trendhunter.com/trends/quatro-folhas): Quatro Folhas' Website Shows a Rotating Supply of Fresh Fruits & Nuts (Category: Lifestyle) Implication: Food brands can leverage creative website design to showcase their products in a visually compelling way, driving online sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)