# Animated Beauty Cosmetic products adopt animated aesthetics to retain a sense of culture. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Apr 28, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/animated-beauty ## Key Figures - Trend score: 4.7/10 - Evidence articles: 10 ## What is the Animated Beauty trend? **Animated Beauty:** Straying away from traditionally upscale cosmetic packaging, beauty brands emerging from Asia are turning towards more youthful, cartoon-y aesthetics to maintain a link to their cultural roots. Seeking to cross over into international markets while maintaining a sense of individuality, brands are using references to anime characters and cartoons to provide aesthetics that consumers can easily recognize as coming from abroad. ## At a Glance - Evidence: 10 featured examples - Articles from: Aug 17, 2013 to Jun 10, 2015 - Published: Apr 28, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Themes within the Animated Beauty trend ### Cutesy Cosmetic Packaging The trend of using playful, cute packaging in the beauty industry is growing, particularly in Asian countries, in an effort to attract young consumers and stand out on shelves. ### Animated Beauty Packaging More cosmetic companies are using anime and cartoon-inspired packaging to appeal to consumers, especially those from Asian cultures. ### Expressive Cosmetic Packaging Cosmetic companies are giving their products personality by using creative and unique packaging designs, such as cartoon characters or fruity shapes, to appeal to consumers who value both functionality and aesthetic appeal. ## What the Animated Beauty trend means for industry ### For Beauty and Personal Care Companies in the beauty and personal care industry could benefit from incorporating playful, anime-inspired, or unique packaging designs to differentiate themselves in a crowded marketplace. ### For Environmental and Sustainability Incorporating eco-friendly materials and sustainable packaging designs are becoming more important trends in the industry for consumers looking to make more eco-conscious choices. ### For Marketing and Advertising Marketing and advertising professionals can study the trend of using expressive, creative packaging designs when developing campaigns and strategies for product launches in the beauty and personal care industry. ## Workshop question How can your brand or product communicate legacy and heritage while simultaneously appearing modern? ## Trend signals for Animated Beauty Trend score 4.7 out of 10, from popularity 70%, activity 63%, freshness 8%. - Popularity: 70% - Activity: 63% - Freshness: 8% ## Examples of the Animated Beauty trend 10 featured examples from Aug 17, 2013 to Jun 10, 2015. - [Spectral Skincare Branding](https://www.trendhunter.com/trends/vivid-beauty-products): These Vivid Beauty Products Stimulate Synesthetic Engagement (Category: Marketing) Implication: Skincare brands can use the trend of colorful packaging and multisensory products to differentiate themselves from competitors and create a more memorable experience for consumers. - [Fruity Cosmetics Packaging](https://www.trendhunter.com/trends/baviphat): This Peach Baviphat Peeling Gel Comes in a Fresh Jar (Category: Fashion) Implication: Opportunity for the beauty and skincare industry to innovate in product packaging and formulation. - [Cutesy Cosmetics Cases](https://www.trendhunter.com/trends/tony-moly-packaging): This Tony Moly Packaging Takes on the Form of a Bunny (Category: Fashion) Implication: Cosmetic brands can capitalize on the trend of adorable packaging to attract and engage consumers in a visually appealing way. - [Expressive Cosmetic Packaging](https://www.trendhunter.com/trends/tony-moly-lip-gloss): The Tony Moly Lip Gloss Collection Takes on Cartoon Characters (Category: Art & Design) Implication: Cosmetic companies can create unique and playful packaging to attract customers and stand out on the shelves. - [Anime Beauty Masks](https://www.trendhunter.com/trends/facial-treatment): Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli (Category: Fashion) Implication: The skincare industry can capitalize on the trend towards using fruit and vegetable-based ingredients in facial cosmetic treatments for more natural and nourishing products. - [Chubby Insect Cosmetic Packaging](https://www.trendhunter.com/trends/missing-you-honey-bee): Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly (Category: Fashion) Implication: Cosmetic companies can innovate and embrace eco-friendly packaging and natural ingredients to help reduce their footprint on the environment. - [Nesting Doll Fragrances](https://www.trendhunter.com/trends/face-shop-perfume): These Face Shop Perfumes Boast Decorative and Toy-Themed Packages (Category: Fashion) Implication: Innovative fragrance packaging and using natural ingredients can differentiate brands in the competitive beauty industry. - [Aromatic Spa Cosmetics](https://www.trendhunter.com/trends/spa-cosmetic): Aromatologic Makes It Possible to Indulge in Pampering at Home (Category: Lifestyle) Implication: The beauty and personal care industry can explore the use of gender-neutral packaging and innovative scent-color pairing to create enticing and inclusive products. - [Animated Beauty Packaging](https://www.trendhunter.com/trends/eye-gel-packaging): This Eye Gel Packaging Design Features a Cartoon Raccoon (Category: Art & Design) Implication: Opportunities for beauty brands to experiment with playful packaging designs to gain consumer attention and differentiate from competitors. - [Adorable Portable Fragrances](https://www.trendhunter.com/trends/perfume-bar): The TONYMOLY Hello Bunny Perfume Bar Line Boasts Cute Personalities (Category: Fashion) Implication: Companies in the beauty and personal care industry can explore innovative ways to make fragrances more portable and appealing to customers. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)