# Animated Affection A desire for customization sees proposals enhanced with animation. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 29, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/animated-affection ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Animated Affection trend? **Animated Affection:** Moving away from traditional in-person methods of expression, proposals are taking on a more animated form. Using graphics and stop-motion features to convey personalized experiences, these techniques reflect a reduced need for face-to-face interaction. This signifies a turn towards more digitized but sentimental sources of affection. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 14, 2012 to Jul 29, 2014 - Published: Jul 29, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Animated Affection trend ### Personalized Animation The rise of personalized animation in proposal techniques showcases the need for sentimental but digitized sources of affection. ### Viral Proposal Videos The creation of viral proposal videos has become increasingly popular, showcasing the power of emotional content to reach a wide audience. ### Intercontinental Campaigns Candy and other companies are using intercontinental campaigns to showcase unique partnerships between countries and consumers, leading the way for other industries to use campaigns to reach global audiences. ## What the Animated Affection trend means for industry ### For Advertising New advertisement strategies can use sentimental but digitized sources of emotion to reach and resonate with a global audience. ### For Technology Advancements in technology allow for more innovative ways to better showcase emotional stories and unique partnerships. ### For Wedding Services Wedding services and companies can use social media to create viral content and showcase their unique offerings and services. ## Trend signals for Animated Affection Trend score 2.4 out of 10, from popularity 45%, activity 18%, freshness 8%. - Popularity: 45% - Activity: 18% - Freshness: 8% ## Examples of the Animated Affection trend 4 featured examples from Jan 14, 2012 to Jul 29, 2014. - [Animated Toy Proposals](https://www.trendhunter.com/trends/walt-thompson): Walt Thompson Made a LEGO Stop-Motion Video to Pop the Big Question (Category: Art & Design) Implication: Disruptive innovation opportunity in creating innovative and engaging content using stop-motion animation techniques. - [Adorably Animated Proposals](https://www.trendhunter.com/trends/proposal-video): Adam Rosenbaum's Charming Proposal Video is Illustrated (Category: Pop Culture) Implication: The animation industry can create unique and customized proposal videos for customers, adding a new market segment to their offerings. - [Intercontinental Marriage Campaigns](https://www.trendhunter.com/trends/mentos): Mentos Proposes Through Song to Finland for Singapore (Category: Lifestyle) Implication: Opportunities in the confectionery industry to create playful promotions that differentiate brands and drive engagement with consumers. - [Viral Video Proposals](https://www.trendhunter.com/trends/drake-martinet): The 'Proof That We are Soul Mates' Clip by Drake Martinet is Adorable (Category: Art & Design) Implication: The video production industry has an opportunity to serve the increasing demand for high-quality, emotionally engaging proposal videos. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)