# Animalized Marketing The use of pets in ads evolves to convey familiarity, humor and youthfulness. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 20, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/animalized-marketing ## Key Figures - Trend score: 4.2/10 - Evidence articles: 7 ## What is the Animalized Marketing trend? **Animalized Marketing:** While the original perception of animals in advertising pertained to conveying a cute and emotional aesthetic, the tactic is evolving to humanize brands and place them in a more youth-focused light. This approach disassociates brands with formality to better appeal to mom, dad and children for cohesive adaptation in a market where purchases are influenced by all family members and not just breadwinners. Striking a balance between familial orientation and personification, the marketing endeavors push in a more ambiguous direction to target all generations and not just one. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 9, 2013 to Feb 2, 2016 - Published: Feb 20, 2014 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Animalized Marketing trend ### Animal-Centric Marketing Incorporating animals in marketing to appeal to diverse audiences. ### Viral Pet Content Using popular pet content from social media to drive brand awareness and marketing. ### Familial-oriented Marketing Creating marketing that appeals to families and de-formalizes the brand. ## What the Animalized Marketing trend means for industry ### For Pet Industry Leveraging market trends to create innovative pet-centric marketing campaigns. ### For Agricultural Industry Producing and promoting organic agriculture by highlighting the dangers of pesticide use. ### For Automobile Industry Creating marketing campaigns that reimagine and visually represent an adventurous lifestyle. ## Trend signals for Animalized Marketing Trend score 4.2 out of 10, from popularity 72%, activity 46%, freshness 8%. - Popularity: 72% - Activity: 46% - Freshness: 8% ## Examples of the Animalized Marketing trend 7 featured examples from Aug 9, 2013 to Feb 2, 2016. - [Social Media-Sourced Ads](https://www.trendhunter.com/trends/land-of-nod): The Land of Nod's May Cover Stars the Adorable and Viral Theo and Beau (Category: Marketing) Implication: Retail companies can capitalize on the trend of social media-sourced ads to create authentic and compelling visual campaigns that resonate with their target audience. - [Upside Down Jeep Ads](https://www.trendhunter.com/trends/see-whatever-you-want-to-see): Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See' (Category: Autos) Implication: Incorporating interactive and visually engaging advertising campaigns to create a strong brand presence and attract customers. - [Rejoicing Animal Ads](https://www.trendhunter.com/trends/buin-zoo): This Promotion for Buin Zoo Features Celebrating Animals (Category: Marketing) Implication: Utilizing advertisements, promotions, and zoo exhibits to create buzz around animal arrivals and encourage visits from patrons. - [Heartwarming Companion Beer Ads](https://www.trendhunter.com/trends/budweiser-super-bowl-ad): The Budweiser Super Bowl Ad Continues the Tale of the Clydesdale (Category: Lifestyle) Implication: Opportunity for advertising agencies to create compelling and memorable campaigns that evoke strong emotions and connections. - [Familial Condiment Ads](https://www.trendhunter.com/trends/heinz-super-bowl-ad): Heinz' Super Bowl Ad Stars a Condiment Family and a Stampede of Weiner Dogs (Category: Lifestyle) Implication: Exploring creative ways to market food products, such as featuring a condiment family, can help brands stand out in a competitive market. - [Canine Car Shop Ads](https://www.trendhunter.com/trends/carmax): The 'Slow Bark' CarMax Ad is Made for the Puppy Bowl (Category: Autos) Implication: Advertising agencies can explore the trend of incorporating animals, particularly puppies, in commercials to enhance brand messaging and create memorable campaigns. - [Anti-Pesticide Food Ads](https://www.trendhunter.com/trends/only-organic): Only Organic's New Mac Donald Campaign Encourages Safe Farming (Category: Lifestyle) Implication: The organic food industry can benefit from the anti-pesticide food ads as they can tap into consumers' growing interest in healthier and more sustainable food options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)