# Animalistic Package Aiming to strike a loving chord with consumers, brands adopt animal elements. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 19, 2014 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/animalistic-package ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Animalistic Package trend? **Animalistic Package:** Playing with the concepts of nostalgia and sentiment, brands are adopting the use of animals to convey innocence and a childish nature to consumers. This playful nature speaks to a consumer desire for imagination and carefree sentiments when it comes to product choice and consumption. ## At a Glance - Evidence: 7 featured examples - Articles from: Nov 20, 2013 to Aug 19, 2014 - Published: Aug 19, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Animalistic Package trend ### Animal Branding Trend Brands are adopting animals to convey a playful and innocent nature of the product and attract consumers. ### Illustrated Packaging Illustrations are being used to entice consumers to buy products, through slick packaging that is simple and modern. ### Food Pairing Package Design Visual guides on packaging show what meats pairs best with each spice and flavour, simplifying meal planning for the consumer. ## What the Animalistic Package trend means for industry ### For Alcohol and Beverage Packaging Industry Incorporating branding designs and illustration gives companies an opportunity to create buzz on top of a high-quality product. ### For Food and Grocery Industry Utilizing visual guides through packaging to simplify meal planning can set a product apart from competitors and attract health conscious and on-the-go consumers. ### For Music Technology Industry Designs that incorporate symbolism and easily recognizable visuals can contribute to a brand's recognition in the market. ## Trend signals for Animalistic Package Trend score 3.5 out of 10, from popularity 47%, activity 51%, freshness 8%. - Popularity: 47% - Activity: 51% - Freshness: 8% ## Examples of the Animalistic Package trend 7 featured examples from Nov 20, 2013 to Aug 19, 2014. - [Animal-Inspired Beer Branding](https://www.trendhunter.com/trends/bear-down): Bear Down Brewing Puts Forward a Rustic Look (Category: Lifestyle) Implication: Craft breweries can utilize animal-inspired and rustic designs to promote their unique flavors and stand out in a crowded market. - [Exotic Animal Branding](https://www.trendhunter.com/trends/mister-giraffe-milk-packaging): Mister Giraffe Milk Packaging Can Convince Kids to Drink the Unusual (Category: Life-Stages) Implication: The packaging industry could benefit from the trend of eco-friendly packaging, as companies explore new materials and designs to create sustainable milk cartons. - [Personified Animal Booze Branding](https://www.trendhunter.com/trends/slick-packaging): StudioMax Design Uses Slick Packaging for RuTT Beer Brewery (Category: Lifestyle) Implication: Disruptive innovation opportunity for breweries to create imaginative and character-driven branding that sets their products apart in the competitive beverage market. - [Pictogram Animal Packaging](https://www.trendhunter.com/trends/animal-packaging): Rafal Kwiecien Creates the Coal Package Series (Category: Marketing) Implication: The use of pictogram branding and unique packaging design could differentiate CPG products on the shelf. - [Primate Species Tech Branding](https://www.trendhunter.com/trends/popclik): Popclik Finds Inspiration from the Alouatta Species (Category: Marketing) Implication: Incorporating animal-inspired designs in the development of music technology products and accessories. - [Animalistic Spice Packaging](https://www.trendhunter.com/trends/spice-containers): These Spice Containers Suggest the Best Animal Meat Pairings (Category: Lifestyle) Implication: Opportunity to create innovative and functional packaging solutions that provide guidance for consumers to make meal prep easier. - [Animalistic Booze Branding](https://www.trendhunter.com/trends/bold-city-beer-packaging): Bold City Beer Packaging Has Animated Faces Behind it (Category: Lifestyle) Implication: Opportunities for alcohol manufacturers to differentiate their products through unique branding schemes that incorporate animations and industrial design elements. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)