# Animalistic Excursion Animal tourism takes precedent amidst travelers with no time for pets. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Mar 13, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/animalistic-excursion ## Key Figures - Trend score: 3.9/10 - Evidence articles: 5 ## What is the Animalistic Excursion trend? **Animalistic Excursion:** Tourists seeking adventure and interaction with wildlife would usually find such an experience in the outback or savannah, but a growing number of formalized, city-based attractions are changing up perceptions of animal tourism. Targeting younger tourists and families without the time or resources to have a pet at home, the attractions place an emphasis on convenience and novelty instead of formalized accommodations that boast lavish amenities or unique dining. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 30, 2013 to Mar 6, 2014 - Published: Mar 13, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Animalistic Excursion trend ### Urbanized Animal Tourism As city-based animal attractions gain popularity, there is a need for convenience and novelty instead of formalized accommodations, presenting a disruptive innovation opportunity for zoo-like establishments that prioritize interactive animal experiences. ### Exotic Relaxation The rise of exotic relaxation experiences like snake massages presents an opportunity for spas to experiment with unconventional wellness therapies, targeting adventurous travelers seeking unique and unusual experiences. ### Magical and Mystical Lodging Lodges and resorts that offer minimalist, eco-friendly accommodations within a natural environment present a disruptive innovation opportunity for hotels to offer guests a more immersive and authentic travel experience. ## What the Animalistic Excursion trend means for industry ### For Hospitality Cities and destinations that prioritize offering unique accommodation that immerses guests in environments that challenge the conventional hotel and resort model shift from selling standardized rooms to selling individualized experiences. ### For Tourism As travelers seek to differentiate their travel experiences through novel animal interactions, innovative approaches to animal tourism become a major point of differentiation for tourist destinations. ### For Wellness The rise in unconventional wellness therapies, like snake massages, offers spas the chance to curate unique treatments and attract travelers seeking offbeat wellness experiences. ## Trend signals for Animalistic Excursion Trend score 3.9 out of 10, from popularity 58%, activity 51%, freshness 8%. - Popularity: 58% - Activity: 51% - Freshness: 8% ## Examples of the Animalistic Excursion trend 5 featured examples from Oct 30, 2013 to Mar 6, 2014. - [Slimy Reptile Spas](https://www.trendhunter.com/trends/snake-massage): The Snake Massage is Perfect for Adventurers Looking for a Weird Way to Relax (Category: Lifestyle) Implication: Opportunity for spas and wellness centers to differentiate themselves by offering innovative and one-of-a-kind services like snake massages. - [Enchanting African Treehouse Havens](https://www.trendhunter.com/trends/game-reserve-lodge): This Game Reserve Lodge in South Africa is Whimsical and Sweet (Category: Eco) Implication: Hotels and resorts can capitalize on the trend of unique and sustainable accommodations for eco-conscious travelers. - [Comfortably Relaxing Cat Cafes](https://www.trendhunter.com/trends/lady-dinahs-cat-emporium): Lady Dinah’s Cat Emporium is Europe's First Cat Cafe (Category: Lifestyle) Implication: Cat cafes present an opportunity for the hospitality industry to explore new and unique offerings for pet lovers, as well as create an engaging experience that sets them apart fro… - [Cozy Owl-Gazing Cafes](https://www.trendhunter.com/trends/owl-cafes): These Owl Cafes in Japan Lets You Bird Watch as You Enjoy Your Coffee (Category: World) Implication: Innovation opportunities for hotels and resorts to create bird cafes and animal experiences for guests. - [Dog Sled Taxi Services](https://www.trendhunter.com/trends/dog-sled-taxi): The Kirkenes Snowhotel in Norway Has Introduced a Dog Sled Taxi (Category: World) Implication: The tourism industry can capitalize on the demand for unique and experiential activities by offering animal-friendly transportation options like dog sled taxis. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - 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