# Angelic Advertising Heavenly figures convey innocence & trustworthiness in marketing. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Nov 14, 2011 | Category: [Naughty](https://www.trendhunter.com/pro/category/naughty-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/angelic-advertising ## Key Figures - Trend score: 5.3/10 - Evidence articles: 7 ## What is the Angelic Advertising trend? **Angelic Advertising:** While some advertisers are trying to get consumer attention through blood, gore and horrific images, others are going in exactly the opposite direction. Images themed around angels, serenity and heavenly figures work to convey a feeling of overall trust and innocence (even if they are marketing lingerie), which ultimately generates positive feelings from the viewer and consumer. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 18 to Oct 13, 2011 - Published: Nov 14, 2011 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Angelic Advertising trend ### Innocent Imagery in Advertising Advertisers are using images themed around angels, serenity and heavenly figures to convey a feeling of overall trust and innocence. ### Fantasy Photography The use of fantasy elements like angel wings, picturesque landscapes, etc. are seen in various photoshoots to create an ethereal and angelic aesthetic. ### Humor with Angels as a Theme The humorous depiction of angels in advertisements and commercials is gaining popularity and providing a refreshing change to the usual depiction. ## What the Angelic Advertising trend means for industry ### For Fashion and Photography Industry The fashion and photography industry has started exploring the theme of angels and is using angelic imagery to create eye-catching editorials and photo series. ### For Beauty and Personal Care Industry The beauty and personal care industry is using angelic visuals to promote their brand and create a sense of purity and trust. ### For Entertainment and Advertising Industry The entertainment and advertising industry is using angelic themes with a humorous twist to convey their message and gain customer attention in an unconventional manner. ## Trend signals for Angelic Advertising Trend score 5.3 out of 10, from popularity 74%, activity 77%, freshness 8%. - Popularity: 74% - Activity: 77% - Freshness: 8% ## Examples of the Angelic Advertising trend 7 featured examples from Mar 18 to Oct 13, 2011. - [Forest Nymph Photography](https://www.trendhunter.com/trends/paul-de-luna-westeast-magazine): This Paul de Luna WestEast Magazine Editorial is Ghostly and Angelic (Category: Pop Culture) Implication: The fashion photography industry can capitalize on the trend of spiritual, movement-based photography by creating visually impactful and emotionally evocative campaigns for fashio… - [Alluring Angelic Photography](https://www.trendhunter.com/trends/jessica-stam-flare-september-2011-editorial): The Jessica Stam Flare September 2011 Editorial is Hot and Heavenly (Category: Fashion) Implication: Professional photographers can use the concept of dark and delightful photography to create unique and captivating content for clients in various industries such as fashion and ad… - [Angelic Mercenaries](https://www.trendhunter.com/trends/life-ball-2011): Life Ball 2011 Continues to Fight Disease Through Epic Advertising (Category: Social Good) Implication: The fashion industry can use its resources and influence to create impactful campaigns against different social causes. - [Angelic Woodland Editorials](https://www.trendhunter.com/trends/jenna-fashion-gone-rogue): This Jenna Fashion Gone Rogue Shoot Gets Heavenly in the Woods (Category: Fashion) Implication: The fashion industry can incorporate lighter and airier designs to capture the ethereal and innocent style showcased in the shoot. - [Blundering Celestial Babes](https://www.trendhunter.com/trends/lynx-excite-my-angel-girlfriend): The Lynx Excite 'My Angel Girlfriend' Ad Shows Downfall of the Divine (Category: Marketing) Implication: Deodorant companies could create unique and entertaining advertisements that showcase the benefits of their products in a way that resonates with consumers. - [Pristine Pale Photography](https://www.trendhunter.com/trends/bare-by-fenia-labropoulou): Bare by Fenia Labropoulou is Beautifully Divine (Category: Naughty) Implication: Opportunity for photographers to experiment with artistic beauty and challenge conventional visual aesthetics. - [Wickedly Winged Campaigns](https://www.trendhunter.com/trends/paul-mitchell-angels-shoot): The Paul Mitchell 'Angels' Shoot is Saucy and Steamy (Category: Fashion) Implication: Creative product campaigns for hair care companies such as Paul Mitchell can incorporate unique themes and strong visuals to capture consumers' attention and promote a product. ## Recent trend clusters - 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