# Stylized Transparency Contemporary meat packaging offers stylized peeks at the product. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 19, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/anatomical-die-cut ## Key Figures - Trend score: 4.4/10 - Evidence articles: 7 ## What is the Stylized Transparency trend? **Stylized Transparency:** Given that meat and meat-based products are likely to be a consumer's main source of protein, packaging efforts give a brand a competitive edge in an increasingly saturated market. As such, aesthetically pleasing package designs that keep meat products fresher longer and are characterized by die cut windows offer a glimpse of the quality of the product. Speaking to changing lifestyle trends and concerns around sustainable cultivation, such packaging solutions balance functional superiority with emotional reassurance. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 5, 2015 to Jun 18, 2016 - Published: Nov 19, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Stylized Transparency trend ### Die Cut Windows Brands are incorporating die cut windows in meat packaging designs, offering a glimpse of the quality of the product and balancing functional superiority with emotional reassurance. ### Contemporary Artisan Packaging Contemporary artisan packaging targeting a younger market is becoming increasingly popular with brands producing processed meats and premium meat sausages. ### Ultra-Organic Meat The clean eating movement has given rise to ultra-organic meat offerings that are fat-free, free from antibiotics and come from free-range animals fed a vegetarian diet. ## What the Stylized Transparency trend means for industry ### For Meat Packaging Innovative solutions are needed within the meat packaging industry to create effective designs that balance emotional reassurance and functional superiority. ### For Clean Eating The clean eating movement is driving demand for premium quality meat products that are organic, fat-free, free from antibiotics and synthetic fertilizers or pesticides. ### For Artisanal Food The artisanal food industry is expanding into traditional meat products such as sausages and deli meats by offering premium organic offerings targeting a more demanding audience. ## Workshop question In what ways does your business tackle the consumer desire for transparency? How has that been reflected in your products or services? ## Trend signals for Stylized Transparency Trend score 4.4 out of 10, from popularity 55%, activity 68%, freshness 8%. - Popularity: 55% - Activity: 68% - Freshness: 8% ## Examples of the Stylized Transparency trend 7 featured examples from Feb 5, 2015 to Jun 18, 2016. - [Graphical Food Branding](https://www.trendhunter.com/trends/processed-meat-packaging): This Contemporary Processed Meat Packaging Design Targets Millennials (Category: Lifestyle) Implication: The processed food industry can benefit from adopting new packaging designs to attract younger consumers. - [Raw Salmon Branding](https://www.trendhunter.com/trends/raw-salmon-branding): Norwegian Fish Packaging is as Pure and Untreated as Its Contents (Category: Eco) Implication: The use of untreated stock packaging and minimalistic designs present disruptive innovation opportunities for seafood brands that target health and eco-conscious consumers. - [Artisan Deli Meat Branding](https://www.trendhunter.com/trends/deli-meat-branding): This Example of Deli Meat Branding Hails from Ireland (Category: Lifestyle) Implication: The deli meat industry can utilize innovative packaging and branding strategies to stand out and appeal to the evolving tastes of modern consumers. - [Ultra-Organic Packaged Meats](https://www.trendhunter.com/trends/foster-farms): The Foster Farms Organic Chicken is Antibiotic-Free and Much More (Category: Lifestyle) Implication: There is an opportunity to disrupt the traditional meat production industry by creating new ways to produce more organic, eco-friendly, and antibiotic-free meat products. - [Exposed Vacuum-Sealed Meals](https://www.trendhunter.com/trends/frozen-meals): Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste (Category: Lifestyle) Implication: The food and beverage industry can innovate by creating restaurant-quality frozen meals and transparent packaging. - [Bold Australian Sausage Packaging](https://www.trendhunter.com/trends/hunsa-smallgoods): Hunsa Smallgoods Has Launched a Line of Premium Meat Sausages (Category: Lifestyle) Implication: Innovative packaging solutions for food brands to enhance the visual appeal and quality representation of their products. - [Dapper Seafood Packaging](https://www.trendhunter.com/trends/fish-packaging-design): This Fish Packaging Design Aims to Meld Tradition with Modernity (Category: Lifestyle) Implication: This industry can explore innovative ways to merge traditional and modern elements in packaging designs to enhance brand image and attract customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)