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# Anaplasty Alternative
Brands are promising surgery-like enhancements from non-invasive products.

By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 24, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/anaplasty-alternative

## Key Figures

- Trend score: 4.3/10
- Evidence articles: 5

## What is the Anaplasty Alternative trend?

**Anaplasty Alternative:** Though cosmetic surgery rates have shown no sign of slowing down, brands are now offering products marketed as being as effective in the long-term as surgical enhancements. Social media contributes to these intensified beauty standards, as it's common place for people of all income levels to display their looks. This emerging market targets those who cannot afford anaplasties, or those who do not want drastic changes in their appearance. This shows the power of comparative thinking in the digital age.

## At a Glance

- Evidence: 5 featured examples
- Articles from: Aug 3, 2016 to Jul 24, 2017
- Published: Aug 24, 2017
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Anaplasty Alternative trend

### Non-Surgical Cosmetic Enhancements

Brands are developing non-invasive products to offer consumers a long-term, cost-effective solution to cosmetic enhancements.

### Instant and Wearable Results

Consumers are looking for products that provide immediate and wearable results, such as adhesives and patches that can be quickly applied.

### DIY Facial Massaging Tools

Skincare experts are creating at-home facial massage tools made of natural materials, such as gemstones, to provide a more natural and cost-effective alternative to professional treatments.

## What the Anaplasty Alternative trend means for industry

### For Beauty and Cosmetics

The non-surgical cosmetic enhancements trend is transforming the beauty and cosmetics industry, creating a new market of products for consumers looking for alternatives to traditional surgical procedures.

### For Technology and Wearables

The instant and wearable results trend is disrupting the technology and wearables industry, creating new opportunities for products that can be quickly applied and provide immediate results.

### For Self-Care

The DIY facial massaging tools trend is transforming the self-care industry, with consumers seeking natural and cost-effective alternatives to professional treatments.

## Workshop question

How can your brand leverage rising trends that are observed in adjacent industries?

## Trend signals for Anaplasty Alternative

Trend score 4.3 out of 10, from popularity 63%, activity 58%, freshness 8%.

- Popularity: 63%
- Activity: 58%
- Freshness: 8%

## Examples of the Anaplasty Alternative trend

5 featured examples from Aug 3, 2016 to Jul 24, 2017.

- [Size-Decreasing Nose Clips](https://www.trendhunter.com/trends/slim-face): The Bihana Nose Adjuster Is a Natural Way to Slim Face Features (Category: Fashion)
  Implication: Opportunity for cosmetics companies to develop non-invasive face slimming products.
- [Face-Contouring Rolling Tools](https://www.trendhunter.com/trends/liftra): The Liftra Contour Shaper Aims to Enhance Facial Features (Category: Marketing)
  Implication: The Liftra Contour Shaper disrupts the skincare industry by introducing an innovative tool that offers visible results in enhancing facial features.
- [Overnight Facelift Patches](https://www.trendhunter.com/trends/sio-beauty-facelift-set): The SiO Beauty Facelift Set Prevents and Reduces Wrinkles at Night (Category: Fashion)
  Implication: Companies in the beauty industry can create innovative products and treatments like overnight facelift patches for their customers with anti-aging skin care goals.
- [Lifting Eyelid Adhesives](https://www.trendhunter.com/trends/eyelid-adhesive): The Invisible Magicstripes Provide Wearable Rejuvenation of the Eye Area (Category: Fashion)
  Implication: Creating innovative skincare products, such as adhesive patches, can disrupt the beauty industry by providing solutions for consumers seeking instant rejuvenation.
- [Facial Massaging Gemstones](https://www.trendhunter.com/trends/facial-massaging): Georgia Louise's Lift + Sculpt Butterfly Stimulates the Face Muscles (Category: Fashion)
  Implication: Opportunity for companies to expand their product line with alternative facial massage tools.

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All articles: [Fashion](https://www.trendhunter.com/fashion)
