# Analog Toy Tech Children are introduced to high-tech concepts like coding through low-tech means. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published Aug 16, 2016 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/analog-toy ## Key Figures - Trend score: 4.8/10 - Evidence articles: 6 ## What is the Analog Toy Tech trend? **Analog Toy Tech:** Appealing to parents' desire to limit their children's exposure (and dependence) on technology, toy brands are offering products that teach high-tech skills without a high-tech design. Speaking to two shifts in the world of parenting, this approach offers the best of both worlds: a nostalgic, tech-free approach to toys with benefits that go beyond entertainment. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 12, 2014 to Feb 17, 2017 - Published: Aug 16, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Themes within the Analog Toy Tech trend ### No-Tech Learning Parents are turning to non-digital methods of teaching advanced skills to their children, with the 'Let's Go Code! Activity Set' for kids doing away with technology entirely. ### Hands-On Learning A new wave of coding toys shows that teaching programming can be made more engaging and fun by using tangible, hands-on means, like the physical block-based instructions of the 'Cubetto' playset. ### Subscription Learning Subscription-based services like 'Bitsbox' show that delivering new and challenging lessons to kids can be an ongoing, profitable venture. ## What the Analog Toy Tech trend means for industry ### For Toy Industry Innovation will lead to more sophisticated and engaging products that inspire creativity and an interest in science, technology, engineering, and math (STEM) at younger ages. ### For Technology Industry Disruptive innovation will require more talent with advanced coding and engineering skills, which introduces new opportunities for companies focused on educating young children. ### For Education Industry As technology advances to influence the workforce, student learning will have to parallel these innovations, increasing funding for quality educational materials that teach programming basics at a young age. ## Workshop question What's a seemingly competing benefit you could integrate into your offering? ## Trend signals for Analog Toy Tech Trend score 4.8 out of 10, from popularity 70%, activity 64%, freshness 8%. - Popularity: 70% - Activity: 64% - Freshness: 8% ## Examples of the Analog Toy Tech trend 6 featured examples from Dec 12, 2014 to Feb 17, 2017. - [No-Tech Coding Toys](https://www.trendhunter.com/trends/activity-set-for-kids): The 'Let's Go Code! Activity Set' for Kids Teaches Programming Without Tech (Category: Life-Stages) Implication: Opportunity for educational companies to innovate and provide no-tech coding toys for kids. - [Kids Coding Toys](https://www.trendhunter.com/trends/learn-programming): The 'Cubetto' Enables Children to Learn Programming in a Fun Way (Category: Life-Stages) Implication: The success of the 'Cubetto' toy highlights opportunities for manufacturers to create coding toys that make learning programming more engaging and fun for children. - [Child Coding Playsets](https://www.trendhunter.com/trends/cubetto): Cubetto Introduces Programming Basics to Kids with a Robot (Category: Life-Stages) Implication: Cubetto fits into the educational toys industry, providing a unique approach to teaching kids about programming. - [Kiddie Coding Kits](https://www.trendhunter.com/trends/kids-coding): Bitsbox Teaches Kids Coding Through Monthly Subscriptions (Category: Life-Stages) Implication: The rise of subscription-based coding education platforms like Bitsbox is revolutionizing the way coding skills are taught and learned, providing new opportunities in the edtech i… - [Tangible Coding Toys](https://www.trendhunter.com/trends/project-bloks): Google's 'Project Bloks' Uses Toys to Teach Kids How to Code (Category: Life-Stages) Implication: The development and production of coding toys like 'Project Bloks' require innovative approaches to combine physical and digital elements in engaging ways. - [Simplified Coding Toys](https://www.trendhunter.com/trends/kids-code): The 'Programmable Box' Teaches Kids Code in a Simple Way (Category: Life-Stages) Implication: The 'Programmable Box' and other coding education tools have the potential to disrupt the traditional classroom setting in the education industry. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)