# Analog Divergence Digital brands take advertising offline with traditional mediums. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Apr 7, 2016 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/analog-divergence ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Analog Divergence trend? **Analog Divergence:** As well-established digital platforms look to drive growth in usership, many have begun using offline advertising methods that are now considered "old world." Investing in billboards or elaborate publicity stunts, these strategies highlight the blending of online-offline worlds and the interest of driving consumers to the nearest screen. This shift showcases the value of traditional offline advertising efforts in both shifting the attention of current users back to the digital space and engaging with new, hard to reach consumer groups. ## At a Glance - Evidence: 5 featured examples - Articles from: May 18, 2015 to Mar 24, 2016 - Published: Apr 7, 2016 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Analog Divergence trend ### Blending online-offline worlds As digital platforms invest in offline advertising methods, there is an opportunity for brands to create unique promotional contests and engagements to attract the attention of current users and new hard-to-reach consumer groups. ### In-flight streaming As Amazon partners with JetBlue to bring its media catalog to customers, there is an opportunity for airlines and e-commerce companies to collaborate and provide unique travel experiences. ### Social media billboards As Snapchat turns static billboards into dynamic social media advertisements, there is an opportunity for brands to leverage low-tech approaches to outdoor advertising to reach tech-savvy consumers. ## What the Analog Divergence trend means for industry ### For Advertising The blending of online-offline worlds presents opportunities for companies to invest in traditional advertising methods and create unique promotional campaigns. ### For Travel and Hospitality As in-flight streaming becomes more mainstream, there is an opportunity for airlines and e-commerce companies to collaborate and provide unique travel experiences for customers. ### For Technology As social media platforms turn to low-tech approaches to outdoor advertising, there is an opportunity for technology companies to leverage non-traditional advertising methods to appeal to tech-savvy consumers. ## Workshop question How could your brand adopt an analog approach to marketing to generate meaningful IRL interactions with your consumer? ## Trend signals for Analog Divergence Trend score 4.1 out of 10, from popularity 54%, activity 61%, freshness 8%. - Popularity: 54% - Activity: 61% - Freshness: 8% ## Examples of the Analog Divergence trend 5 featured examples from May 18, 2015 to Mar 24, 2016. - [In-Flight Streaming Launches](https://www.trendhunter.com/trends/amazon-on-jetblue): The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media (Category: World) Implication: Opportunity for airlines to differentiate themselves and enhance customer loyalty through partnerships with streaming services. - [Floating Website Birthday Cakes](https://www.trendhunter.com/trends/ebay-birthday): The eBay Birthday Cake Floated Down the River Thames (Category: Marketing) Implication: Event planning and marketing professionals can explore innovative ways to incorporate floating and waterway elements into their campaigns to enhance brand visibility and create un… - [Promotional Floating Accommodations](https://www.trendhunter.com/trends/airbnb-floating-house): The Airbnb Floating House Can Be Won for a Single Night (Category: World) Implication: Creating unique and immersive rental experiences for promotional purposes can build brand awareness and create buzz. - [Social City Billboards](https://www.trendhunter.com/trends/social-media-advertisements): Snapchat is Turned Its Geofilters into Social Media Advertisements (Category: Marketing) Implication: The use of dynamic billboards and geofilters-inspired advertising campaigns can revolutionize traditional outdoor advertising methods and connect brands with their target audience… - [E-Commerce Birthday Road Trips](https://www.trendhunter.com/trends/ebay-20th): The eBay 20th Anniversary Airstream Trailer Showcased Deals (Category: Marketing) Implication: E-commerce brands can use physical marketing efforts to reach new audiences and promote their platform. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)